Accomplishments: William F. Harrah College of Hospitality

Sunny Kim, Mehmet Erdem, and Boran Kim (Hospitality) have published their second study about the trend of voice-AI enabled hotel rooms in the Journal of Hospitality Marketing and Management. The study titled, "Hi Alexa, do hotel guests have privacy concerns with you?" examines the relationships among customer trust toward voice artificial…
Cass Shum (Hospitality) and Ankita Ghosh, Yunxuan (Carrie) Zhang, and Yuang-Sheng (Ken) Chiu (all Hospitality alumni) published a book chapter on "Age diversity in hospitality" in The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry from Routledge. The book chapter describes the…
Renata F. Guzzo (Hospitality) and her co-authors recently published the article "Should I admit my wrongdoings? Examining Stealing Thunder in the Context of Performance Evaluations," in the International Journal of Hospitality Management. The study study examined stealing thunder – a self-disclosure strategy in which people reveal negative…
Jungsun (Sunny) Kim, Mehmet Erdem, and Boran Kim (Hospitality) published their study titled, "Adoption of in-room voice assistants: a cross-cultural study," in the Journal of Hospitality and Tourism Insights. The research team collected data from U.S. and Singapore to examine cultural differences in customer acceptance of in-room virtual…
Ashok K. Singh (Hospitality) published the study, "A Bayesian assessment of Casino promotions," in the Journal of Gambling Business and Economics 2023 Vol 16 No 1 pp 29-58, DOI: 10.5750/jgbe.v16i1.2047 Casinos use cash (free play), direct mail and email blasts, buffet coupons, and hotel marketing, among other offers in order to retain their loyal…
Alumnus Sung-Eun Kim (’21 PhD Hospitality Administration) and Hyelin Kim (Hospitality) recently received the Best Paper Award at the 2023 Asia Pacific Tourism Association conference held in Chiang Mai, Thailand. Their paper was titled, "The effect of flow experience on the continuance intention toward virtual reality (VR) concert."
Jaimi Garlington (Hospitality), Cass Shum (Hospitality), Gloria Wong-Padoongpatt (Psychology), and Laura Book (Hospitality) recently published their paper, “'What it do?' The effects of racial code-switching on industry turnover intention," in the International Journal of Contemporary Hospitality Management. The paper questions the practice…
Alumna Nasim Binesh ('22 PhD Hospitality Administration) and Amanda Belarmino, Ashok K. Singh, and Carola Raab (all Hospitality) and colleague Jean-Pierre Van der Rest published a new study "Forecasting hotel room prices when entering turbulent times: a game-theoretic artificial neural network model" appeared in the International…
Alumnus alumnus Tevfik Demirciftci (’20 PhD Hospitality Administration) and professors Amanda Belarmino and Carola Raab (both Hospitality) authored article, "An application of choice-based conjoint analysis to measure willingness to pay for casino buffets" was recently published in the International Hospitality Review. The article posed the…
Christopher Cain (Hospitality) joins his co-authors, and alumni of the College of Hospitality, Gary Deel and Lisa Cain in their recent publication within ROBONOMICS: The Journal of the Automated Economy. The viewpoint discusses a timely and important issue by examining the ethical implications toward our use of and engagement with artificial…
Laura A. Book, Sarah Tanford, Seyhmus Baloglu (all Hospitality) published, "Effects of Media Portrayal on Perceived Cruise Risk, Image, and Intentions," in Tourism Management Perspectives.
Ph.D. student Dongwon Yun and associate professor Cass Shum (both Hospitality) recently published a paper titled, "An attribution account of the effects of leaders’ gender and abusive supervision on employee insubordination," in the International Journal of Contemporary Hospitality Management. This paper seeks to understand the use of the common…