Professors Amanda Belarmino, Chris Cain, and Junghoon Lee (all Hospitality) recently published their paper, "Tee at two: examining the antecedents of willingness-to-pay for tee times at a resort golf course," in the Journal of Sport & Tourism. In this study, they examined different aspects of the golf course experience and found that course prestige, food and beverage, course quality, and booking window had a significant impact on consumers willingness-to-pay for a tee time while on vacation.
