Accomplishments: William F. Harrah College of Hospitality

On Nov. 10, Marta Soligo (Office of Economic Development and Hospitality) was invited as a guest speaker by the University of Insubria in Italy. She shared her research on film induced tourism, sustainability, and social justice with the students of the course of Destination Management and Marketing. During her lecture, Soligo explained the…
Bo Bernhard and Marta Soligo (both Office of Economic Development and Hospitality) were interviewed by the Las Vegas-Review Journal on the role of the "fun economy" in Southern Nevada. Focusing on the intersection between tourism, entertainment, and sports, they highlighted the importance of economic diversification in Las Vegas. While reflecting…
Seyhmus Baloglu (Hospitality) is recognized as one of the top 2% of Sports, Leisure, and Tourism Scholars in the world based on Scopus data provided by Elsevier, one of the largest academic publishing companies in the world. The distinction is given based on scholars' academic publishing record over their careers. This is the first time faculty…
Marta Soligo (Economic Development; Hospitality) was interviewed by the Las Vegas Review-Journal on the expansion of Area 15 and current tourism trends in Las Vegas. She mentioned topics such as the post-lockdown "revenge tourism," the diversification of the tourism offer, and the experience economy. 
Marta Soligo (Economic Development; Hospitality) was invited as the guest speaker for the Tourism Think Tank, “Tourism and Memory, dark tourism examples and case studies” organized by the University of Bergamo (Italy). She presented the research, “Tourism in Hollywood cemeteries: A critical approach,” which she conducted with David R. Dickens.…
Brett Abarbanel (International Gaming Institute, Hospitality) and Alan Feldman (International Gaming Institute) were awarded a charitable grant from ESPN/Walt Disney Company to study, educate, and advise the global community on aspects of sports betting and the media. Research will underpin evidence-based recommendations for responsibly…
Marta Soligo (Economic Development; Hospitality) published a chapter in the Italian book, Sociology of tourism consumption, published by Pearson. The chapter investigates current tourism trends in North and South America, with an analysis that explores aspects such as the recovery from the COVID-19 pandemic, the emergence of new travel…
Sunny Kim, Mehmet Erdem, and Boran Kim (Hospitality) have published their second study about the trend of voice-AI enabled hotel rooms in the Journal of Hospitality Marketing and Management. The study titled, "Hi Alexa, do hotel guests have privacy concerns with you?" examines the relationships among customer trust toward voice artificial…
Cass Shum (Hospitality) and Ankita Ghosh, Yunxuan (Carrie) Zhang, and Yuang-Sheng (Ken) Chiu (all Hospitality alumni) published a book chapter on "Age diversity in hospitality" in The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry from Routledge. The book chapter describes the…
Renata F. Guzzo (Hospitality) and her co-authors recently published the article "Should I admit my wrongdoings? Examining Stealing Thunder in the Context of Performance Evaluations," in the International Journal of Hospitality Management. The study study examined stealing thunder – a self-disclosure strategy in which people reveal negative…
Jungsun (Sunny) Kim, Mehmet Erdem, and Boran Kim (Hospitality) published their study titled, "Adoption of in-room voice assistants: a cross-cultural study," in the Journal of Hospitality and Tourism Insights. The research team collected data from U.S. and Singapore to examine cultural differences in customer acceptance of in-room virtual…
Ashok K. Singh (Hospitality) published the study, "A Bayesian assessment of Casino promotions," in the Journal of Gambling Business and Economics 2023 Vol 16 No 1 pp 29-58, DOI: 10.5750/jgbe.v16i1.2047 Casinos use cash (free play), direct mail and email blasts, buffet coupons, and hotel marketing, among other offers in order to retain their loyal…