Jueer Wang, Jungsun Kim, Andrew Hardin, Ozgur Ozdemir, Ashok Singh (all Hospitality) and Andrew Hardin (Business) published "Perceptions and acceptance of guestroom control technologies: a cross-cultural study," in the Journal of Hospitality and Tourism Insights. The study evaluates whether four predictors from the Unified Theory of Acceptance and Use of Technology (UTAUT) and one from Protection Motivation Theory significantly influence hotel guests' intentions to use two types of guestroom control technologies: Hotel Mobile Apps (HMAs) and In-room Voice Assistants (IVAs). It further examines the mediating role of performance expectancy between effort expectancy and intentions to use, and the moderating role of culture in the relationships between these antecedents and usage intentions. The results showed that performance expectancy and facilitating conditions were pivotal in shaping guests' acceptance of HMAs and IVAs in both US and Chinese groups. Performance expectancy mediated the relationship between effort expectancy and intentions to use both technologies in both groups. The effect of facilitating conditions on intentions to utilize IVAs was significantly stronger for the US group, suggesting a moderating effect of culture.