A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underrepresentation in media. Bird’s accomplishments on the court put her among the best players to ever play professional basketball.

The list of well-wishers was long and prominent when Kim Ng signed her contract with the Miami Marlins. She was particularly proud of an ex-first lady, a tennis legend and a former presidential candidate.

Elite women’s sports are predicted to generate US$1 billion in revenue in 2021.

In this episode of Beyond the Scoreboard, Marcel Reece, former NFL All Pro and current Senior Advisor to the Las Vegas Raiders, provides some insights into the Raiders' recently announced Al Davis-Eddie Robinson Leadership Academy. The Academy is being created to prepare minority candidates for leaderships in the NFL and across sports in general.

Despite record-setting momentum, the sports industry has continued to ignore the economic viability of women’s sports.

Elite women’s sports are predicted to generate US$1 billion in revenue in 2021.

Elite women’s sports are predicted to generate US$1 billion in revenue in 2021.

The authors’ thought leadership is shared through the efforts of The Collective Think Tank. The Collective, Wasserman’s women-focused division, has assembled this global consortium of some of today’s greatest academic minds and industry leaders focused on gender parity and improvement.