Professional Bull Riding may get an argument from other sports, but for now it is forging ahead with its "toughest sport on Earth" marketing strategy as it aims to increase its business profile in the Las Vegas market.

If you weren’t a fan of soccer before 2015, America’s record-breaking victory in this year’s FIFA Women’s World Cup just might make one out of you. In early July, all eyes were on the U.S. Women’s National Team as it became the first to win three FIFA Women’s World Cups and the only one ever to score five goals, the most in a WWC Final.

With the National Football League set to kick off its season in earnest Sunday, four of the league's 32 teams are entangled in lawsuits filed by former cheerleaders alleging improper pay and bad working conditions.

If you paid close attention to TV coverage of last week’s Rogers Cup tennis tournaments you might have noticed that in terms of airtime, the women’s competition trumped the men’s event.

Television loves capturing those one-of-a-kind moments, especially sports broadcasts when a team wins a big game. It'seven better when the coach jumping up and down celebrating their team’s win sees his 9-year-old son running towardhim, leaping into his arms —a moment captured forever in this case by ABC Sports onNov.2 on ABC/ESPN’s College Football Primetime broadcast.

Under Armour Inc. CEO Kevin Plank recalls sleeping in the visiting locker room at Notre Dame Stadium back in 1997, invited to the game by Georgia Tech staff and forced to bunker down because he didn’t have a hotel room.

Nike is moving to corner the university athletic logo business. A Business Journal investigation this week found the Washington County footwear and apparel giant now requires that top athletic programs use Nike designers for athletic logos. Nike is the dominant supplier of top athletic programs, supplying 10 of the Pac-12 universities alone. Its market share is just as dominant in other conferences.

Some who study sport also study the study of sport. It’s called pedagogy — the study of education — and the professors who teach in and administrate sports management programs have been exploring it for nearly as long as their field has been an acknowledged academic path.