Elite women’s sports are predicted to generate US$1 billion in revenue in 2021.

The authors’ thought leadership is shared through the efforts of The Collective Think Tank. The Collective, Wasserman’s women-focused division, has assembled this global consortium of some of today’s greatest academic minds and industry leaders focused on gender parity and improvement.

Now that Allegiant Stadium is built and hosting games, the Raiders are on to their next project, one with a much larger social impact.

The Collective, a division focused on women within Wasserman, is launching The Collective Think Tank this week to research multiple aspects of women and sports, including female fandom, purchasing power and gender inequities within the industry.

The Collective Think Tank, which the company calls a ‘first-of-its-kind initiative’, will bring together researchers at academic institutions and sports organisations, including properties, brands and media companies, to gather and disseminate insights and information ‘to promote more opportunity for women to succeed in sports’.

The Collective, a division focused on women within Wasserman, is launching The Collective Think Tank this week to research multiple aspects of women and sports, including female fandom, purchasing power and gender inequities within the industry.

In a city with more than 50 wedding chapels, Anthony Herrera helped orchestrate an unusual marriage proposal by one of his best friends — at the front gates of the Death Star.

U.S. women’s soccer and basketball earned strong television ratings as they returned after being put on hold due to COVID-19, helping to quell concern that the pandemic would undo progress made in women’s sports over the last year.