Nearly half of all women across the Americas, Europe and Asia say they are interested or very interested in sports, according to Nielsen’s latest Women and Sport Report. But according to Samantha Baier and Sade Ayodele, co-leaders of the Digital Sports Group at Taylor, brands are slow to realize the marketing opportunity this offers.

Breanna Stewart, the WNBA’s reigning most valuable player, will miss the entire 2019 season due to a ruptured right Achilles tendon. Her injury is exposing the league’s own Achilles heel: pathetically low salaries that force stars like Stewart to play overseas for the money.

Dr. Marissa Nichols, Director of Leadership and Career Development at Boston University Athletics joins Dr. Nancy Lough from UNLV on Life in the Front Office, where they provide insights and unique advice to student-athletes and anyone wanting to work in college athletics as well as women wanting to work in sports.

EDGAR investigates how Michael Jordan paved the way for the likes of Usain Bolt and Roger Federer to make millions from sponsorship.

Tennis stars Naomi Osaka and Novak Djokovic each got $3.8 million for winning the US Open over the weekend. Wimbledon also awards equal prize money to male and female winners. But tennis is unusual in professional sports. The winner’s prize for women in major golf tournaments like the British Open or US Open is less than half what the men win. The US Women’s Soccer Team has won far more World Cup titles and Olympic gold medals than their male counterparts – and the women even bring in more profits for US Soccer - yet the women get paid less than the men. Over on the basketball court, the minimum salary for an NBA player is $838,000. That’s eight times what the very highest WNBA player earns.

The WNBA’s growing popularity has made pay equity a hot topic in the sport, and over the course of this season, several players have drawn attention to the issue.

As interest and stability increase for WNBA, so do calls for bigger salaries, expansion

Nancy Lough, a professor in the UNLV education college and who has a sports-business background, said it’s a good move because the WNBA won’t compete against the NFL when the Raiders arrive in 2020 or the NHL Golden Knights in the Las Vegas market because the WNBA schedule is mostly in the summer.