Nancy Lough

Co-director, UNLV Sports Research and Innovation Initiative
Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity


Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

June 23, 2022
Though female athletes receive more athletic opportunities than they did 50 years ago, researchers say that more work still needs to be done. Increased awareness, education, and compliance with Title IX are needed to ensure gender equality in sports.
KNX News Radio
June 23, 2022
Title IX — 50 years later. We look into its impacts on women's sports.
The New York Times
April 27, 2022
The New-York Historical Society looks back on the landmark gender equality legislation and how it transformed women’s access to education, sports and more.
World Wide Newses
April 27, 2022
The large development within the variety of girls in highschool and school athletics — greater than three million in the present day, from 300,000 in 1972 — led to the rising professionalization of, and curiosity in, girls’s sports activities, and the objects within the exhibition exhibit that depth and development: Billie Jean King’s tennis racket, the 1984 Olympic gold medal winner Mary Lou Retton’s gymnastics slipper, Serena Williams’s tennis costume, jerseys from skilled girls’s basketball and soccer groups and a basketball Barbie doll.

Articles Featuring Nancy Lough

UNLV Football players entering Allegiant Stadium
Campus News | May 2, 2022

A collection of news stories highlighting the experts and student changemakers at UNLV.

UNLV's first conference tournament championship—and automatic bid to the NCAA Championship—since winning the Big West in 1994. It will be the Lady Rebels first NCAA tournament appearance since 2002. March 9, 2022 (Josh Hawkins/UNLV)
Campus News | April 1, 2022

A collection of news stories highlighting the experts and student changemakers at UNLV.

UNLV Lady Rebels basketball team plays in the 2022 NCAA tournament
Research | March 29, 2022

UNLV sport and gender parity researcher Nancy Lough on four ways social media and technology are changing how female athletes, fans interact with each other, sponsors.

books inside the UNLV Bookstore
Campus News | February 10, 2022

A collection of news stories highlighting the experts and events at UNLV.