Nancy Lough

Professor, College of Education
Co-director, UNLV Sports Research and Innovation Initiative
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity


Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

January 18, 2022
Nancy Lough is the driving force behind UNLV’s new sport management master’s degree program. The program, which began in the fall semester, boasts over a dozen students, and Lough thinks it can grow to be one of the most coveted degrees of its kind in the country.  
Vegas PBS
December 27, 2021
A look back at some of the best discussions from Nevada Week in 2021.
December 6, 2021
A Las Vegas company is getting in on the ground floor of promoting and marketing college athletes, and a number of UNLV players are already cashing in.
October 15, 2021
Residents in the Las Vegas Valley have had a front row seat to the blossoming sports scene as more professional teams have flocked to Las Vegas.

Articles Featuring Nancy Lough

Kirk Kerkorian School of Medicine graduates line up to cross the commencement stage
Campus News | December 30, 2021

A collection of 2021 headlines highlighting medical school milestones, a steady stronghold on diversity and research rankings, student success, and media mentions featuring faculty experts.

D73794_046 Family Brunch 2021.JPG
Campus News | November 4, 2021

A collection of news stories featuring stargazing and change at UNLV.

D73760_054 Kinney Lab-Chambers Grundy.JPG
Campus News | October 7, 2021

A collection of news stories featuring collaboration and reflection at UNLV.

Allegiant Stadium and Las Vegas Strip
Business and Community | August 18, 2021

Las Vegas sport teams, venues to act as living lab for students in UNLV’s new sport management master’s degree program.