Nancy Lough

Professor, College of Education
Co-director, UNLV Sports Research and Innovation Initiative
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

August 19, 2021
The Tokyo Olympic Games was a pivotal moment for women in sport but the narrative still needs equalizing.
June 24, 2021
The intercollegiate athletics community is digesting the Supreme Court ruling that rejected restrictions on compensating student athletes.
June 24, 2021
A Supreme Court ruling Monday could have long-term implications on the debate over how and when athletes at UNLV and other universities can make money.
April 29, 2021
Growing up, it was common in my region of the United States to use the word “guys” with the second person plural, as in: “How are you guys?” I didn’t think twice about using it until I learned the history of the word “guy” and considered what it meant when used for groups that included women and nonbinary people.

Articles Featuring Nancy Lough

Allegiant Stadium and Las Vegas Strip
Business and Community | August 18, 2021
Las Vegas sport teams, venues to act as living lab for students in UNLV’s new sport management master’s degree program.
Campus News | July 9, 2021
A collection of news stories highlighting remembrance and improvement at UNLV.
students dance outdoors on UNLV's campus
Campus News | May 11, 2021
A collection of news stories highlighting remembrance, recovery, and progress at UNLV.
Professor Nancy Lough standing in front of Allegiant Stadium in Las Vegas
People | January 4, 2021
Great places are made of great people. Here are a few who made the news in 2020.