Nancy Lough

Professor, College of Education
Co-director, UNLV Sports Research and Innovation Initiative
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

Sports Business Journal
November 3, 2020
The authors’ thought leadership is shared through the efforts of The Collective Think Tank. The Collective, Wasserman’s women-focused division, has assembled this global consortium of some of today’s greatest academic minds and industry leaders focused on gender parity and improvement.
New York Business Journal
September 23, 2020
The Collective, a division focused on women within Wasserman, is launching The Collective Think Tank this week to research multiple aspects of women and sports, including female fandom, purchasing power and gender inequities within the industry.
SportsPro
September 22, 2020
The Collective Think Tank, which the company calls a ‘first-of-its-kind initiative’, will bring together researchers at academic institutions and sports organisations, including properties, brands and media companies, to gather and disseminate insights and information ‘to promote more opportunity for women to succeed in sports’.
Sports Business Journal
September 22, 2020
The Collective, a division focused on women within Wasserman, is launching The Collective Think Tank this week to research multiple aspects of women and sports, including female fandom, purchasing power and gender inequities within the industry.

Articles Featuring Nancy Lough

Three people stand framed by Allegiant Stadium in the background.
ResearchNovember 3, 2020
UNLV's Sports Research and Innovation Initiative gives a home to the university's sports-related research — and is positioned as a crucial touchstone of a burgeoning sports mecca.
A portrait of UNLV's new president Keith Whitfield on campus.
Campus NewsAugust 10, 2020
As summer heats up, so do the accomplishments on UNLV’s campus.
A UNLV banner on campus.
Campus NewsJuly 2, 2020
A collection of news stories featuring the people and programs of UNLV.
Campus NewsFebruary 18, 2020
A collection of news stories capturing the excitement and accomplishments of UNLV at the start of a new decade.