Nancy Lough

Professor of Sport Management
Co-director, UNLV Sports Innovation
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

City Cast Las Vegas
On Friday, the Las Vegas Convention and Visitors Authority announced an unprecedented new sponsorship program: $100k to each of the Las Vegas Aces players, from superstars to rookies. On the heels of that announcement, however, the WNBA confirmed that it would be investigating this sponsorship deal for possible violation of league rules. But why? Today, executive producer Sonja Cho Swanson talks with professor Nancy Lough, co-director of the UNLV Sports Innovation Institute, about the complicated rules of endorsements, sponsorships, and pay-to-play in pro sports — and how we can get to pay parity for female athletes.
K.T.N.V. T.V. ABC 13
Las Vegas Aces star A'ja Wilson says members of her team had no idea about the surprise they were set to receive on Friday. "I don't think people really understand, but we didn't know what was going on," Wilson said after practice at the team's facility in Henderson on Monday. "Our city is behind us 100% and they're giving us what we deserve."
K.S.N.V. T.V. News 3
Las Vegas loves its sports teams. The WNBA’s Aces arrived from San Antonio, Texas. We welcomed the Raiders, and soon-to-be Las Vegas A’s from Oakland. But the Vegas Golden Knights are Vegas-born, and their birth certificate was forged in our community’s darkest hours.
Wallet Hub
What does it say about car insurance companies that so many have celebrity endorsers?

Articles Featuring Nancy Lough

students in spring
Campus News | May 1, 2024

News highlights starring UNLV students and faculty who made local and national headlines.

Spring Flowers (Becca Schwartz)
Campus News | April 1, 2024

A roundup of the top news stories featuring UNLV students and faculty.

The Las Vegas strip as seen on Super Bowl weekend (Josh Hawkins/UNLV).
Campus News | March 1, 2024

A collection of news stories and highlights featuring UNLV students and faculty.

a UNLV football helmet placed on the turf with an Allegiant Stadium sign and empty bleachers visible in the background
Campus News | January 31, 2024

As the nation's most-watched sports entertainment event rolls into town, UNLV researchers are available to provide expertise.