Nancy Lough

Professor of Sport Management
Co-director, UNLV Sports Research and Innovation Initiative
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

The Justice
The Las Vegas Aces wins the first professional championship for Las Vegas, wrapping up a remarkable season.
K.V.V.U. T.V. Fox 5
The Aces brought home the first major professional sports championship trophy to Las Vegas, and UNLV sports management professor Nancy Lough said it is setting the tone for the future of Las Vegas sports.
Las Vegas Review Journal
Anthem Country Club already had partially closed its golf course to renovate the greens when officials realized they needed to take even larger steps in light of the Southern Nevada Water Authority’s proposed new regulations.
K.V.V.U. T.V. Fox 5
The Las Vegas Raiders made history Thursday afternoon, hiring Sandra Douglass Morgan as team president; the first Black woman to assume that role in NFL history.

Articles Featuring Nancy Lough

Dancers with the UNLV Ewalu Club
Campus News | October 4, 2022

A collection of news stories highlighting research wins, expert insights, and academic achievement.

Remember sculptor Claes Oldenburg who created UNLV's iconic Flashlight sculpture this month.
Campus News | August 3, 2022

A collection of news stories highlighting university experts’ insights on and contributions to health, environment, and society.

Lake Mead
Campus News | July 11, 2022

A collection of news stories highlighting UNLV experts who made headlines locally, nationally, and around the world.