Nancy Lough

Professor, College of Education
Co-director, UNLV Sports Research and Innovation Initiative
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

Fast Company
April 29, 2021
Growing up, it was common in my region of the United States to use the word “guys” with the second person plural, as in: “How are you guys?” I didn’t think twice about using it until I learned the history of the word “guy” and considered what it meant when used for groups that included women and nonbinary people.
CNBC
April 6, 2021
A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underrepresentation in media. Bird’s accomplishments on the court put her among the best players to ever play professional basketball.
Deutschlandfunk
April 6, 2021
The list of well-wishers was long and prominent when Kim Ng signed her contract with the Miami Marlins. She was particularly proud of an ex-first lady, a tennis legend and a former presidential candidate.
Winnipeg Free Press
January 8, 2021
Elite women’s sports are predicted to generate US$1 billion in revenue in 2021.

Articles Featuring Nancy Lough

students dance outdoors on UNLV's campus
Campus News | May 11, 2021
A collection of news stories highlighting remembrance, recovery, and progress at UNLV.
Professor Nancy Lough standing in front of Allegiant Stadium in Las Vegas
People | January 4, 2021
Great places are made of great people. Here are a few who made the news in 2020.
Three people stand framed by Allegiant Stadium in the background.
Research | November 3, 2020
UNLV's Sports Research and Innovation Initiative gives a home to the university's sports-related research — and is positioned as a crucial touchstone of a burgeoning sports mecca.
A portrait of UNLV's new president Keith Whitfield on campus.
Campus News | August 10, 2020
As summer heats up, so do the accomplishments on UNLV’s campus.