Nancy Lough
Biography
Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.
Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.
She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.
Nancy Lough In The News
Articles Featuring Nancy Lough

UNLV Newsmakers 2022: September
A collection of news stories highlighting research wins, expert insights, and academic achievement.

Quick Draw: How the Las Vegas Aces Won Fans’ Hearts, Then a Championship
UNLV sports and gender expert Nancy Lough on why Las Vegas’ first pro sports championship has changed the game for women and the entire sports industry.

UNLV Newsmakers 2022: July
A collection of news stories highlighting university experts’ insights on and contributions to health, environment, and society.

UNLV Newsmakers 2022: June
A collection of news stories highlighting UNLV experts who made headlines locally, nationally, and around the world.