Nancy Lough

Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity


Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

Los Angeles Times
September 8, 2020
In a city with more than 50 wedding chapels, Anthony Herrera helped orchestrate an unusual marriage proposal by one of his best friends — at the front gates of the Death Star.
August 27, 2020
On this week’s episode, Nicole talks to three advocates, scholars, collaborators and colleagues about disruptions in women’s sport as part of the #disruptHERS series. Nicole welcomes back Dr. Nancy Lough (@dr_nlo) from S1E5 & Dr. Ann Pegoraro (@SportMgmtProf) from S2E14 and a new guest Dr. Katie Lebel (@katelebel). They discuss why women’s teams have been more successful in return to play than their male counterparts and current disruptions in women’s sport, including Sue Bird & Megan Rapinoe, WNBA, LPGA and and why it matters. Listeners are invited to provide their own thoughts on disruptions by participating in a brief survey.
July 31, 2020
U.S. women’s soccer and basketball earned strong television ratings as they returned after being put on hold due to COVID-19, helping to quell concern that the pandemic would undo progress made in women’s sports over the last year.
New York Times
July 31, 2020
The Women's National Basketball Association's (WNBA) opening day attracted its most viewers in eight years as an average of 539,000 watched the Los Angeles Sparks and Phoenix Mercury.

Articles Featuring Nancy Lough

A portrait of UNLV's new president Keith Whitfield on campus.
Campus NewsAugust 10, 2020
As summer heats up, so do the accomplishments on UNLV’s campus.
A UNLV banner on campus.
Campus NewsJuly 2, 2020
A collection of news stories featuring the people and programs of UNLV.
Campus NewsFebruary 18, 2020
A collection of news stories capturing the excitement and accomplishments of UNLV at the start of a new decade.
UNLV professor Matthew Lachniet works in his lab on campus.
PeopleDecember 27, 2019
A collection of stories highlighting UNLV faculty and students who made the news in 2019.