Nancy Lough

Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

Wall Street Journal
March 5, 2020
The hottest tickets in college basketball have historically been for games in which the athletes were men. Thanks to a transcendent star and a hotly competitive 2020 season in the women’s game, that’s starting to change.
New York Times
January 24, 2020
The N.H.L. will introduce two new events at its All-Star skills competition on Friday in St. Louis. One involves its players attempting trick shots from an elevated platform in the stands. The other is a three-on-three exhibition featuring top women’s players, which, the league hopes, will be received as less of a novelty.
The Baltimore Sun
January 24, 2020
The NHL will introduce two new events at its All-Star skills competition Friday in St. Louis. One involves its players attempting trick shots from an elevated platform in the stands. The other is a three-on-three exhibition featuring top women’s players, which, the league hopes, will be received as less of a novelty.
The Telegraph
January 8, 2020
With Tuesday marking six months since the Women's World Cup final, Telegraph Women's Sport looks at the wider impact the USWNT world champions have had, interviewing those both inspired and involved in their fight for equal pay.

Articles Featuring Nancy Lough

Campus NewsFebruary 18, 2020
A collection of news stories capturing the excitement and accomplishments of UNLV at the start of a new decade.
UNLV professor Matthew Lachniet works in his lab on campus.
PeopleDecember 27, 2019
A collection of stories highlighting UNLV faculty and students who made the news in 2019.
People preparing to cut ribbon on new Fertitta Complex
Campus NewsNovember 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
U.S. Women's National Soccer Team lifts FIFA World Cup 2019 trophy as confetti and streamers rain down
ResearchJuly 23, 2019
UNLV sports and gender equity researcher Nancy Lough weighs in on the wage gap, marketing/sponsorship, and role of men and media in the sports industry.