Nancy Lough

Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

The Conversation
August 9, 2018
The WNBA’s growing popularity has made pay equity a hot topic in the sport, and over the course of this season, several players have drawn attention to the issue.
Las Vegas Review Journal
January 25, 2016
Professional Bull Riding may get an argument from other sports, but for now it is forging ahead with its "toughest sport on Earth" marketing strategy as it aims to increase its business profile in the Las Vegas market.
WalletHub
August 3, 2015
If you weren’t a fan of soccer before 2015, America’s record-breaking victory in this year’s FIFA Women’s World Cup just might make one out of you. In early July, all eyes were on the U.S. Women’s National Team as it became the first to win three FIFA Women’s World Cups and the only one ever to score five goals, the most in a WWC Final.

Articles Featuring Nancy Lough

fireworks and marquee
Campus NewsOctober 25, 2017
What will it take to unite the city behind its new hometown teams?