Nancy Lough

Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity


Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

July 9, 2019
Following a record fourth World Cup title win for the U.S. women's soccer team, the U.S. Soccer Federation and FIFA have fallen under greater scrutiny, facing crowds that chanted "equal pay" ー and even booing the FIFA president ー at Sunday's globally-watched match.
Modern Wellness Guide
June 26, 2019
At the 2019 NCAA Women’s Final Four, Notre Dame head coach Muffet McGraw created quite a stir when she boldly stated she was done hiring men. To some this may sound discriminatory or even sexist, but Coach McGraw was quick to share the evidence showing women bear the burden of discrimination in sport.
The Holmes Report
May 16, 2019
Nearly half of all women across the Americas, Europe and Asia say they are interested or very interested in sports, according to Nielsen’s latest Women and Sport Report. But according to Samantha Baier and Sade Ayodele, co-leaders of the Digital Sports Group at Taylor, brands are slow to realize the marketing opportunity this offers.
April 25, 2019
Breanna Stewart, the WNBA’s reigning most valuable player, will miss the entire 2019 season due to a ruptured right Achilles tendon. Her injury is exposing the league’s own Achilles heel: pathetically low salaries that force stars like Stewart to play overseas for the money.

Articles Featuring Nancy Lough

fireworks and marquee
Campus NewsOctober 25, 2017
What will it take to unite the city behind its new hometown teams?