Nancy Lough

Professor, College of Education
Director of Marketing, College of Education
President, Sport Marketing Association
Expertise: Sport Marketing and Sponsorship, Women and Leadership, Title IX & Gender Equity

Biography

Nancy Lough is a professor in UNLV’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for UNLV, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and UNLV PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.

Nancy Lough In The News

The Telegraph
January 8, 2020
With Tuesday marking six months since the Women's World Cup final, Telegraph Women's Sport looks at the wider impact the USWNT world champions have had, interviewing those both inspired and involved in their fight for equal pay.
WiSp Sports
December 19, 2019
In this episode of Tucker Center Talks, Dr. Nicole LaVoi talks to Dr. Nancy Lough, Professor in the Higher Education Program, Director of Marketing for the UNLV College of Education who has studied marketing, sponsorship, and gender equity in women’s sports since the 1990s. She is a longtime Title IX consultant and author of the newly published “Routledge Handbook of the Business of Women’s Sport” and a Tucker Center Affiliated Scholar. They discuss the business model of women’s sport and what needs to be done to advance equity in women’s sport.
The Ultimate Sports Parent Podcast
November 22, 2019
Ultimate Sports Parent Radio interviews Nancy Lough, professor at University of Nevada Las Vegas (UNLV), who focuses on gender equity in sports, explains why more girls drop out of sports than boys. It's due, in part, to stereotypes about what boys and girls should be doing.She also describes how girls are becoming more actively involved in pushing for equal pay in professional sports.
Authority Magazine
November 14, 2019
Conduct pay audits routinely. Inequities can be addressed more easily when they are small. Over time, salary issues tend to grow when no audit is done to create awareness of inequities. Equal pay is mandated by federal law for equal work. This also means stop justifying discrimination. The U.S. Soccer Federation is the most visible example of this: Instead of addressing the pay inequity, they hired two lobbying firms to advocate for their position. This money could have been spent on addressing the pay inequity issue.

Articles Featuring Nancy Lough

UNLV professor Matthew Lachniet works in his lab on campus.
PeopleDecember 27, 2019
A collection of stories highlighting UNLV faculty and students who made the news in 2019.
People preparing to cut ribbon on new Fertitta Complex
Campus NewsNovember 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
U.S. Women's National Soccer Team lifts FIFA World Cup 2019 trophy as confetti and streamers rain down
ResearchJuly 23, 2019
UNLV sports and gender equity researcher Nancy Lough weighs in on the wage gap, marketing/sponsorship, and role of men and media in the sports industry.
fireworks and marquee
Campus NewsOctober 25, 2017
What will it take to unite the city behind its new hometown teams?