Anjala Krishen (Marketing), Han-fen Hu (Management, Entrepreneurship, and Technology), Andrew Spivak (Sociology), and  Olesya Venger (Journalism) recently had their paper, "The Danger of Flavor: E-cigarettes, Social Media, and the Interplay of Generations," accepted by the Journal of Business Research. This interdisciplinary study evaluates the effects of social media advertisements of e-cigarettes on consumer perceptions.