Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

Ramhae Await in front of UNLV sign on campus
People |

Lee Business School helped Ramhae Andrea Awit build an internship portfolio across Las Vegas’ sports and tourism industry before launching her marketing career.

Lorri Jackson stands against railing in Lied Library
People |

Balancing full-time work while taking classes, the UNLV alumna built the skills and confidence to launch a two-decade career in wealth management.

two female students sitting at stone table out on campus
People |

 Students share their hopes for the semester ahead.

group of students listening to speaker in upscale hotel space
Campus News |

A one-of-a-kind seminar brings UNLV students inside Las Vegas’ most iconic resort properties, giving them access to MGM executives and an inside look at an industry that shapes the region.

Fall colors 2025
Campus News |

Some of the biggest news headlines featuring UNLV faculty and students.

Students on campus.
Campus News |

A selection of top news headlines featuring UNLV faculty and students.

Marketing and International Business In The News

Las Vegas Sun

With tourism down 7.5% in Southern Nevada and visitors growing increasingly vocal about the cost of a Las Vegas vacation, some businesses are turning to nostalgia and old-school deals to lure customers back through their doors.

Las Vegas Review Journal

As e-scooters and e-bikes have become more popular around the Las Vegas Valley and across the country, the increase in ridership has also helped lead to some grim statistics.

CDC Gaming

Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.

CDC Gaming

Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.

KSNV-TV: News 3

The Las Vegas Convention and Visitors Authority is still compiling results from its recent five-day sale, but early indications are beginning to show how successful the promotion may have been.

New York Post

Once a familiar sight in American lunchboxes, olive loaf, a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.

Marketing and International Business Experts

An expert in marketing and consumer choice with extensive professional experience.
An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert on leadership, corporate governance, and business ethics.

Recent Marketing and International Business Accomplishments

Nadia Pomirleanu, Ph.D., (Marketing and International Business) and Shahab Zargari (Fine Arts) were awarded the iRDA Creative Media, Entertainment, and Cultural Industries grant to support interdisciplinary initiatives examining how experiential marketing strategies shape engagement within the creative industries. This interdisciplinary grant…
At the recent American Academy of Advertising Conference, Marla Royne Stafford (Marketing and International Business) and her Georgia colleague received the Temerlin/AAA grant for social responses d ethics to support their work on using humor and humorous threat in responsible gambling messages.  
Marla Royne Stafford, Ph.D., (Marketing and International Business) had two publications accepted recently on her research about controversial products. The first, "Lived Experiences of Recovering and Recovered Gamblers: A Sentiment and Thematic Analysis," with co-authors Raja Gallina, Matt Zarb Cousin, Ken Martz, and Rob Minnick, will…
Marla Royne Stafford (Marketing and International Business) is co-author of "Cannabis vape product advertising exposure is associated with cannabis vape product use and frequency among U.S. Young adults," forthcoming in Addictive Behaviors. Her co-authors are from Rutgers and the Public Health Institute.
Lauren Gatto (Student Success) and Marla Stafford (Marketing and International Business) coauthored an article titled “When Fun Turns Risky,” published in Global Gaming Business Magazine. The article examines the darker side of consumption in cities like Las Vegas, where indulgence, risk, and immersive experiences often converge. The authors…
Marla B. Stafford (Marketing and International Business) has been named a winner of the inaugural AAA-EAA Collaborative Research Competition, jointly sponsored by the American Academy of Advertising (AAA) and the European Advertising Academy (EAA). Her co-authored submission, "Betting on Better: How Cause Marketing Strategy by Gambling Companies…