Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

June campus horizon shot
Campus News |

The top headlines featuring UNLV’s staff and students.

A portrait of Breann Wickson.
People |

The second place winner of the 2024 Classified Employee of the Year award winner goes the extra mile to make UNLV a better place.

Yasmeen wearing red graduate robe while in wheelchair
People |

Neilsen Scholar heads for law school to help others pursue justice.

Xiaobo Liang having virtual meeting with students
Campus News |

Students from across disciplines invest a half million (virtual) dollars to learn how to make real-time investment decisions.

Hospitality student David Jelinksy fishes in the UNLV pool. Members of the UNLV Swim Team dive underneath the water.
People |

UNLV student and 'Survivor' contestant David Jelinsky returns to campus with lessons learned from his reality show appearance.

business school students visiting the NYC stock exchange
Campus News |

The program takes students in UNLV's Lee Business School behind the scenes at some of the most prestigious financial firms in New York City.

Marketing and International Business In The News

WalletHub

The best car insurance companies in Nevada are The General, Direct Auto, and National General, based on user ratings on WalletHub. Drivers in Nevada can save up to $3,469 per year just by comparing quotes and picking one of the best insurers in the state.

New York Times

A cannabis dispensary might seem like an unlikely place to play mahjong, the Chinese tile game typically associated with older Asian and Jewish adults, but that’s where Leah Flacco showed up on a recent Wednesday evening in Manhattan.

Reader's Digest

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean.

Las Vegas Sun

A student in the middle of the night darts downstairs from their dorm room in the Tonopah Residence Complex at UNLV to a brightly shining vending machine stationed in the building’s lobby.

Yahoo!

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community.

KLAS-TV: 8 News Now

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community. Congress passed the ban due to security concerns over the Chinese government’s app ownership. TikTok played a key part in the success of Guiliano Raso’s business, a food truck named 303 in the Cut.

Marketing and International Business Experts

An expert in marketing and consumer choice with extensive professional experience.
An expert on leadership, corporate governance, and business ethics.
An expert on consumer behavior, marketing, health messaging, and sustainability communications.

Recent Marketing and International Business Accomplishments

Marla B. Stafford (Marketing and International Business) has been named a winner of the inaugural AAA-EAA Collaborative Research Competition, jointly sponsored by the American Academy of Advertising (AAA) and the European Advertising Academy (EAA). Her co-authored submission, "Betting on Better: How Cause Marketing Strategy by Gambling Companies…
Jingwen Yang (Marketing and International Business) recently published "Towards the Integration of Precision Medicine in Psychiatric Care Delivery: Evaluating the Impact of Clinical Guidelines on Drug-Related Adverse Events" in Journal of Operations Management.  The study investigates the impact of the Clinical Pharmacogenetics…
Marla Royne Stafford (Marketing and International Business), Ph.D., made a presentation, "Marketing is Responsible Gambling: Ensuring Effective and Authentic Marketing Strategies," at the 2025 Nevada State Conference on Problem Gambling.
Nadia Pomirleanu (Marketing and International Business), a sales/services researcher who actively engages in international collaborations, recently co-authored a study with her research partner Babu John-Mariadoss titled, "Salesperson self-esteem: Measure development and validation," published in the Journal of Business Research. The study…
Marla Royne Stafford (Marketing & International Business) has been named as an advisor to the Cannabis Media Council. The Cannabis Media Council is the first trade council dedicated to using the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis. Stafford has…
Representatives of the International Gaming Institute participated in several presentations at the Global Gaming Expo (G2E) last week in Las Vegas, NV.  Executive Director Brett Abarbanel participated in a panel entitled "Women in AI: Pioneering the Next Generation of Casino Tech." She spoke about how different perspectives and approaches can…