Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

UNLV nursing student in red shirt reviewing slide sample with peer
Campus News | August 4, 2021

A collection of news stories highlighting research, health, and community at UNLV.

Campus News | June 8, 2021

A collection of news stories highlighting celebration, health, and progress at UNLV.

students dance outdoors on UNLV's campus
Campus News | May 11, 2021

A collection of news stories highlighting remembrance, recovery, and progress at UNLV.

A student wearing a UNLV face covering uses her tablet in Hospitality Hall, with a UNLV banner shown in the background
Business and Community | April 5, 2021

UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.

A woman sits at a desk, in front of a row of medals
People | October 8, 2019

Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.

Student walking by Business Advising Center
Campus News | April 19, 2019

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.

Marketing and International Business In The News

September 24, 2021

What should consumers watch out for when it comes to credit card promotions?

U.S. News & World Report
September 9, 2021

A display of eloquence and poise during B-school interviews often leads to acceptance, experts say.

September 9, 2021

Many prestigious business schools place significant weight on a candidate’s admissions interview performance.

Las Vegas Weekly
August 5, 2021

With classes going online, the 2020-2021 school year marked an inflection point for higher education. And as Southern Nevada’s college students head back to UNLV and local community colleges, they’re returning to campuses that have fundamentally changed.

Nevada News Press
July 19, 2021

Jason Miller understands how hard a person has to work to be successful in the Las Vegas business world.

Vegas Inc
July 19, 2021

Jason Miller understands how hard a person needs to work to succeed in the Las Vegas business community.

Marketing and International Business Experts

An expert on leadership, corporate governance, and business ethics.
An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert in marketing and consumer choice with extensive professional experience.

Recent Marketing and International Business Accomplishments

September 22, 2021
Robyn Raschke (Accounting) and Anjala Krishen (Marketing and International Business) published with their co-author Michael Lee of the Skema Business School in the Journal of Business Research, "Signaling green! firm ESG signals in an interconnected environment that promote brand valuation."    
September 22, 2021
Alain Bengochea (Education) co-authored an article titled "Building on ELA Vocabulary Instruction to Develop Language Resources" in the The Reading Teacher.  This content analysis provides a snapshot of fourth grade English language arts vocabulary instruction before and after implementation of college and career readiness standards. Because many...
September 10, 2021
Anjala Krishen (Marketing and International Business) published her paper entitled "Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience" in the Journal of Marketing Education. The goal of this study is to examine relationships between creative divergent thinking and...
August 12, 2021
Kim Nehls  (Marketing and International Business) published an article, "Building homes and hopes: The transformative service of YouthBuild Las Vegas," in the Journal of Services Marketing. This study aims to fill the call for more transformative service research specifically related to urban education, poverty, and well-being. The YouthBuild...
June 1, 2021
Jesse Barnes (Public Policy & Leadership), Anjala Krishen (Marketing & International Business), and Han-fen Hu (Management, Entrepreneurship, & Technology) recently had their paper, "Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging," published in Water Resources Management. This study...
April 23, 2021
Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital...