Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

grab-and-go convenience store
Business and Community |

Students in Lee Business School marketing course partner with Mars Wrigley to sweeten the deal and boost traffic to Rebel Express.

unlv pumpkins
Campus News |

A monthly roundup of the top news stories at UNLV, featuring the presidential election, gaming partnerships, and much more.

Undergrad researcher Benjamin Sabir helps H. Jeremy Cho examine an atmospheric water harvesting device. (Jeff Scheid/UNLV)
Campus News |

A monthly roundup of the top news stories featuring UNLV staff and students.

Students pass by Lied Library as they walk campus on the first day of Fall 2024 semester classes
Campus News |

A collection of news highlights featuring students and faculty.

woman sits on quilt made of shirts with wreath in her lap
People |

The associate director for Lee Business School's Career and Professional Development Office uses her experiences as both a faculty member and alum to mentor students.

Collage of images from a class trip to Morocco
People |

Justin Ramos' shares how his adventures in Morocco — part of Lee Business School's Global Entrepreneurship Experience — expanded his perspective on customs, culture, and food. 

Marketing and International Business In The News

KLAS-TV: 8 News Now

One of the biggest sporting events to ever come to the Las Vegas Strip returns in just over a week. The F1 Las Vegas Grand Prix ticket prices and hotel prices are slashed compared to the inaugural year of the race.

PlayUSA.com

California gaming tribes have been given an unprecedented opportunity to litigate against their main rivals, the state’s commercial card rooms. There’s a chance that many of the card rooms’ gaming activities, or even the establishments themselves, might become a thing of the past in California. The tribes imagine that their own casinos would receive any business lost by the card rooms, but they aren’t the only ones competing with the card rooms.

Bonus.com

In September, the American Gaming Association (AGA) announced a new way to measure whether a responsible gaming (RG) campaign is working, and how well. Launched during Responsible Gaming Education Month, the Responsible Gaming Intervention Effectiveness Scale (RG-IES) aims to ensure RG messages speak to their intended audience.

Yogonet Gaming News

Regulating the Game, a leading global conference on gambling law and regulation, has announced Dr. Marla Royne Stafford as the first Conference Chair for its 2025 edition, to be held in Sydney from March 10 to 13, 2025.

Inside Asian Gaming

Leading gambling law and regulation conference Regulating the Game, to be held from 10 to 13 March 2025 in Sydney, has announced Dr Marla Royne Stafford as its first Conference Chair for the event. Chairing a day of the conference provides an opportunity for industry professionals and regulators to offer unique insights and perspectives, steward the conversation to highlight critical points and stimulate an exchange of ideas and discussions.

Focus Gaming News

Dr Marla Royne Stafford, Professor of Marketing in the Lee Business School at the University of Nevada-Las Vegas, has been announced as the first Conference Chair for the 2025 edition of Regulating the Game in Sydney.

Marketing and International Business Experts

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Recent Marketing and International Business Accomplishments

Representatives of the International Gaming Institute participated in several presentations at the Global Gaming Expo (G2E) last week in Las Vegas, NV.  Executive Director Brett Abarbanel participated in a panel entitled "Women in AI: Pioneering the Next Generation of Casino Tech." She spoke about how different perspectives and approaches can…
Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…
Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…
Eda Anlamlier (Marketing & International Business) led a study in the Journal of the Academy for Marketing Science. The study covers ways that companies can boost positive consumer behavior in a new "access-based industry," where consumers pay for temporary access to products and services through companies like Rent the Runway, Netflix,…
Kaiyang Wu (Marketing and International Business) published "Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity", in the Journal of the Academy of Marketing Science, an "A+" journal on Lee Business School's SARS list. This paper is co-authored with Zoe Y. Lu (Tulane University) and Christopher Hsee (…
Eda Anlamlier (Marketing and International Business) co-authored an article titled, "Consumer Hacks in the Sharing Economy," in the Journal of Business Research, as part of a special issue on the dark side of sharing economy. Focusing on a popular designer apparel rental platform, Rent the Runway, this paper suggests how consumer hacks…