Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

students dance outdoors on UNLV's campus
Campus News | May 11, 2021

A collection of news stories highlighting remembrance, recovery, and progress at UNLV.

A student wearing a UNLV face covering uses her tablet in Hospitality Hall, with a UNLV banner shown in the background
Business and Community | April 5, 2021

UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.

A woman sits at a desk, in front of a row of medals
People | October 8, 2019

Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.

Student walking by Business Advising Center
Campus News | April 19, 2019

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.

People | December 6, 2018

Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.

Four people around a Mclaren.
Campus News | September 6, 2018

Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.

Marketing and International Business In The News

May 3, 2021

Nevada is ranked 38th, with about 28 percent of the state fully vaccinated. The number with at least one shot is about 39 percent, but there have been problems getting people to get their second shot.

April 28, 2021

We’ve all been there. While waiting in line at the supermarket or drug store, the feeling strikes: I need a chocolate bar now. Within minutes, the purchase is made and the product is devoured.

April 2, 2021

Your allergies are running rampant, so you reach to grab a tissue. Though, you probably call it a Kleenex.

March 24, 2021

Nevada is quickly moving towards full vaccination. About a quarter of us have received one dose of the vaccine. Close to 14 percent are fully vaccinated.

Business Insider
February 22, 2021

Last year, Kim Nehls started banking with OneUnited Bank, the largest Black-owned bank in the US. For Nehls, a college professor at the University of Nevada, Las Vegas, keeping her money at a Black-owned bank is just one way to fight systematic racism. That's true for many consumers who choose Black-owned banks — the decision is often influenced not by money, but by social impact.

February 9, 2021

The cheapest car companies in Nebraska are Farmers Mutual in Nebraska, IMT Insurance, and Auto Owners because they tend to offer premiums that are cheaper than the state average. Although Nebraska is one of the cheapest states for car insurance, drivers can still save hundreds of dollars per year just by comparing quotes.

Marketing and International Business Experts

An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert in marketing and consumer choice with extensive professional experience.
An expert on leadership, corporate governance, and business ethics.

Recent Marketing and International Business Accomplishments

April 23, 2021
Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital...
March 26, 2021
Anjala Krishen (Marketing and International Business) and Brian Labus (Epidemiology and Biostatistics) were interviewed by KNPR's State of Nevada this week. They participated as panel experts in the episode "Vaccinated, Now What?" Labus provided advice on COVID prevention measures as the proportion of vaccinated Nevadans increases. Krishen...
March 10, 2021
Anjala Krishen (Marketing and International Business), Axenya Kachen (Public Health), Rebecca Gill (Political Science), Paula Peter, and Maria Petrescu recently had their A- level psychology and marketing interdisciplinary paper, "#MeToo, #MeThree, #MeFour: Twitter as Community Building across Academic and Corporate Institutions" published. Kachen...
March 2, 2021
Eda Anlamlier (Marketing and International Business) and her co-authors, Jenna Drenten of Loyola University - Chicago; Colleen Harmeling of Florida State University, Mengtian Jiang of the University of Kentucky, and Sevincgul Ulu of New Jersey City University, received the best proposal award at the 2021 Conference for Positive Marketing. The team...
February 24, 2021
Anjala Krishen (Marketing) and Robyn Raschke (Accounting) received honorable mention for Outstanding Journal of Marketing Education Article of the Year for “The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools."    
January 14, 2021
Robyn Raschke (Accounting), Pushkin Kachroo (Electrical Engineering), and Anjala Krishen (Marketing and International Business), along with Orie Berezan (California State University Dominguez Hills) and Shaurya Agarwal (University of Central Florida) recently had their interdisciplinary paper, "The Digital Self and Virtual Satisfaction: A Cross-...