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Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

UNLV Engineering team's robot shaking hands with student
Campus News | December 5, 2022

A roundup of students and faculty whose innovation and expertise made news headlines.

photo illustration of man standing
People | August 29, 2022

Inspired by UNLV's diverse student body, two-time alumnus drawn back to mentor the next generation of Rebels.

a teacher and student in a classroom
Campus News | March 7, 2022

A collection of news stories highlighting the experts and events at UNLV.

Olympic rings amidst blue sky
Research | February 25, 2022

Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
 

UNLV nursing student in red shirt reviewing slide sample with peer
Campus News | August 4, 2021

A collection of news stories highlighting research, health, and community at UNLV.

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Campus News | June 8, 2021

A collection of news stories highlighting celebration, health, and progress at UNLV.

Marketing and International Business In The News

Wall Street Journal
November 21, 2022

Paris 2024 unveiled its history-inspired mascots this week. They have the hallmarks of some popular predecessors.

Marijuana Venture
November 14, 2022

With consumers spending more time outdoors since the pandemic, out-of-home media has become an increasingly popular option for marketers, and cannabis businesses are no exception. However, in the cannabis industry, marketers must be cognizant of the laws of the state where they are advertising, because marketing and advertising regulations differ across the country.

Wealth Of Geeks
November 9, 2022

Opening a cannabis dispensary is a lucrative opportunity to pursue in many states. Marijuana sales in the United States were over $25 billion in 2021, and in 2022, analysts expect this number to rise to $32 billion.

Marijuana Venture
September 8, 2022

Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales, marketing and advertising your products at the national level remains virtually impossible. While online marketing is one of the best ways to reach your target market, there are significant limitations that must be considered carefully before embarking on a digital cannabis campaign.

Nevada Business
June 1, 2022

Pursuing a career in business has traditionally gone hand-in-hand with a college degree. And, for those pursing a leadership role, an executive education is almost always a requirement. But times have changed and so have the requirements for success in business.

Marketplace
February 24, 2022

How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?

Marketing and International Business Experts

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An expert in marketing and consumer choice with extensive professional experience.
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Recent Marketing and International Business Accomplishments

November 9, 2022
Senior Caren Yap (Marketing and International Business) was the only UNLV student — and 1 of 150 students nationwide — selected to attend the 48th Business Today International Conference held November 4-6 in New York City. Business Today is an organization run by Princeton University and founded by Steve Forbes. With the annual theme being "…
October 26, 2022
Eda Anlamlier (Marketing and International Business) presented her research titled, "Romantic Rebuttals: Moralistic Tensions in Positive Marketing within the Online Dating Industry," co-authored with Mengtian [Montina] Jiang (University of Kentucky), Colleen M. Harmeling (Florida State University), and Sevincgul Ulu (Southern Illinois University) …
August 12, 2022
Anjala Krishen (Marketing and International Business) recently published an article titled "AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives," with co-authors Maria Petrescu (Embry-Riddle Aeronautical University), Sheen Kachen (University of Illinois at Chicago), and John T.…
June 16, 2022
Jesse Barnes (Public Policy and Leadership), Anjala Krishen (Marketing and International Business), and Alexander Chan (both Business) recently published their article, "Passive and Active Peer Effects in the Spatial Diffusion of Residential Solar Panels: A Case Study of the Las Vegas Valley," in the Journal of Cleaner Production. In this…
June 14, 2022
Anjala Krishen (Marketing and International Business) was appointed as the first Mel Larson Endowed Chair in Marketing. The endowed chair in was created to honor in perpetuity the memory and exemplary career of marketing pioneer Mel Larson and allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for…
May 22, 2022
Eda Anlamlier (Marketing and International Business) had a paper, "Temporary or Permanent Social Media Post? The Impact of Product Type," accepted in Psychology & Marketing journal with her co-author Sevinc Ulu (New Jersey City University). The article demonstrates the product display duration on social media (temporary via stories vs.…