Paris 2024 unveiled its history-inspired mascots this week. They have the hallmarks of some popular predecessors.

With consumers spending more time outdoors since the pandemic, out-of-home media has become an increasingly popular option for marketers, and cannabis businesses are no exception. However, in the cannabis industry, marketers must be cognizant of the laws of the state where they are advertising, because marketing and advertising regulations differ across the country.

Opening a cannabis dispensary is a lucrative opportunity to pursue in many states. Marijuana sales in the United States were over $25 billion in 2021, and in 2022, analysts expect this number to rise to $32 billion.

Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales, marketing and advertising your products at the national level remains virtually impossible. While online marketing is one of the best ways to reach your target market, there are significant limitations that must be considered carefully before embarking on a digital cannabis campaign.

Pursuing a career in business has traditionally gone hand-in-hand with a college degree. And, for those pursing a leadership role, an executive education is almost always a requirement. But times have changed and so have the requirements for success in business.

How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?