Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

a teacher and student in a classroom
Campus News | March 7, 2022

A collection of news stories highlighting the experts and events at UNLV.

Olympic rings amidst blue sky
Research | February 25, 2022

Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.

UNLV nursing student in red shirt reviewing slide sample with peer
Campus News | August 4, 2021

A collection of news stories highlighting research, health, and community at UNLV.

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Campus News | June 8, 2021

A collection of news stories highlighting celebration, health, and progress at UNLV.

students dance outdoors on UNLV's campus
Campus News | May 11, 2021

A collection of news stories highlighting remembrance, recovery, and progress at UNLV.

A student wearing a UNLV face covering uses her tablet in Hospitality Hall, with a UNLV banner shown in the background
Business and Community | April 5, 2021

UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.

Marketing and International Business In The News

Nevada Business
June 1, 2022

Pursuing a career in business has traditionally gone hand-in-hand with a college degree. And, for those pursing a leadership role, an executive education is almost always a requirement. But times have changed and so have the requirements for success in business.

February 24, 2022

How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?

Las Vegas Review Journal
December 30, 2021

The Board of Regents for Nevada’s higher education system could decide Thursday to overturn a COVID-19 vaccination requirement for employees, one day before nearly 550 workers who didn’t comply with the mandate face possible firing.

Las Vegas Review Journal
November 22, 2021

In the more than six weeks since the chancellor of the Nevada System of Higher Education complained that leaders of the Board of Regents had created a hostile workplace environment, the system has continued to operate with no outward signs of the strife taking place behind closed doors.

Las Vegas Review Journal
November 12, 2021

A good business leader is honest, has integrity and is willing to be held accountable, according to the Las Vegas Business Academy.

September 24, 2021

What should consumers watch out for when it comes to credit card promotions?

Marketing and International Business Experts

An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert on leadership, corporate governance, and business ethics.
An expert in marketing and consumer choice with extensive professional experience.

Recent Marketing and International Business Accomplishments

June 16, 2022
Jesse Barnes (Public Policy and Leadership), Anjala Krishen (Marketing and International Business), and Alexander Chan (both Business) recently published their article, "Passive and Active Peer Effects in the Spatial Diffusion of Residential Solar Panels: A Case Study of the Las Vegas Valley," in the Journal of Cleaner Production. In this…
June 14, 2022
Anjala Krishen (Marketing and International Business) was appointed as the first Mel Larson Endowed Chair in Marketing. The endowed chair in was created to honor in perpetuity the memory and exemplary career of marketing pioneer Mel Larson and allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for…
May 22, 2022
Eda Anlamlier (Marketing and International Business) had a paper, "Temporary or Permanent Social Media Post? The Impact of Product Type," accepted in Psychology & Marketing journal with her co-author Sevinc Ulu (New Jersey City University). The article demonstrates the product display duration on social media (temporary via stories vs.…
March 17, 2022
Congratulations to the recipients of these 2022 UNLV teaching awards: Outstanding Teaching by Part-Time Faculty Award Xiaoling Hays - Chinese/World Languages and Cultures, College of Liberal Arts Elizabeth "Hope" Hinchman - School of Nursing Yousif Muradian - Finance, Lee School of Business Hiroko Tadano - Japanese/World Languages and…
March 9, 2022
Eda Anlamlier (Marketing and International Business) published a book chapter, "Experiential Conspicuous Consumption on Social Media," in the book Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey, which was edited by Nadia Pomirleanu and John Schibrowsky (both Marketing and International Business…
March 7, 2022
Caren Yap (undergraduate student) has been selected as 1 of 22 students nationwide to become a Public Policy and International Affairs Fellow for the Summer of 2022. At UNLV, she is pursuing a double major in international business and business marketing with a double minor in global entrepreneurship and Brookings public policy. As a fellow, she…