Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

Spring Flowers (Becca Schwartz)
Campus News |

A roundup of the top news stories featuring UNLV students and faculty.

The Las Vegas strip as seen on Super Bowl weekend (Josh Hawkins/UNLV).
Campus News |

A collection of news stories and highlights featuring UNLV students and faculty.

a UNLV football helmet placed on the turf with an Allegiant Stadium sign and empty bleachers visible in the background
Campus News |

As the nation's most-watched sports entertainment event rolls into town, UNLV researchers are available to provide expertise.

The Sphere on the Las Vegas Strip.
Campus News |

A collection of news stories highlighting expert insights, research, and academic achievement.

Graduation surprise
Campus News |

News stories from the summer featuring UNLV students and faculty.

group of students stands behind the model they used as part of a presentation
Campus News |

LutumPotentia wins first place in business competition with their idea for making composting easier.

Marketing and International Business In The News

Canada.com

During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultra-luxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.

Washington Post

During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultraluxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.

Las Vegas Sun

Turn on the TV or take a look online, and you might already be seeing new ads from companies like Apple and Doritos.

Street & Smith's Sports Business Journal

UNLV marketing professor Marla Royne Stafford said that the Strip is an “ideal place for advertising during the Super Bowl because many have large scale visibility for a campaign without paying the price of a 30-second Super Bowl ad,” averaging $7M this year.

San Francisco Business Times

Super Bowl Sunday caps a messy, months-long process of piecing together scripts, signing on camera-fronting talent and lining up sign-offs from agents, lawyers and National Football League officials for the spots that cost about $7 million for 30 seconds of air alone. But the aim is to have a long-lasting impact.

Las Vegas Review Journal

If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.

Marketing and International Business Experts

An expert on leadership, corporate governance, and business ethics.
An expert in marketing and consumer choice with extensive professional experience.
An expert on consumer behavior, marketing, health messaging, and sustainability communications.

Recent Marketing and International Business Accomplishments

Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…
Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…
Eda Anlamlier (Marketing & International Business) led a study in the Journal of the Academy for Marketing Science. The study covers ways that companies can boost positive consumer behavior in a new "access-based industry," where consumers pay for temporary access to products and services through companies like Rent the Runway, Netflix,…
Kaiyang Wu (Marketing and International Business) published "Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity", in the Journal of the Academy of Marketing Science, an "A+" journal on Lee Business School's SARS list. This paper is co-authored with Zoe Y. Lu (Tulane University) and Christopher Hsee (…
Eda Anlamlier (Marketing and International Business) co-authored an article titled, "Consumer Hacks in the Sharing Economy," in the Journal of Business Research, as part of a special issue on the dark side of sharing economy. Focusing on a popular designer apparel rental platform, Rent the Runway, this paper suggests how consumer hacks…
Nadia Pomirleanu and Jack Schibrowsky (both Marketing and International Business) recently published an article, "Building Human Brands: The Role of Critical Reviews," in the Journal of Research in Interactive Marketing. The article describes what, when, and how reviews help a human brand position and differentiate from other brands.