![Two women in business attire standing in the box seats of a new baseball stadium.](/sites/default/files/styles/1200_width/public/unit-image/D72750_013.jpg?itok=5ui3iw72)
Department of Marketing and International Business News
The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.
Current Marketing and International Business News
![Collage of images from a class trip to Morocco Collage of images from a class trip to Morocco](/sites/default/files/styles/768_width/public/media/image/2024-07/justin-collage.jpg?itok=MxCK-gBj)
Justin Ramos' shares how his adventures in Morocco — part of Lee Business School's Global Entrepreneurship Experience — expanded his perspective on customs, culture, and food.
![collage of four photos with scenes from Morocco](/sites/default/files/styles/768_width/public/media/image/2024-07/ChristenJoy2.jpg?itok=T4KTXKYO)
Christen Joy Smith shares Instagrammable moments and the business practices of Moroccan locals as part of Lee Business School's Global Entrepreneurship Experience.
![woman sitting on white seat with feet up on luggage](/sites/default/files/styles/768_width/public/media/image/2024-05/Jannah-Bowen_2000x1334.jpg?itok=qslk4PIT)
Young alumna Jannah Bowen creates a scholarship to help others become entrepreneurs.
![group of students holding a frame that says President's Innovation Challenge](/sites/default/files/styles/768_width/public/media/image/2024-04/202404101755-JOSH5144_1_2000x1333.jpg?itok=a9osfgPq)
Team Protégé wins Shark Tank-style competition for AI-powered speech feedback app.
![Spring Flowers (Becca Schwartz)](/sites/default/files/styles/768_width/public/media/image/2024-03/D75415_001_Spring%20Flowers%20%281%29.jpg?itok=jAeZ9tPL)
A roundup of the top news stories featuring UNLV students and faculty.
A collection of news stories and highlights featuring UNLV students and faculty.
Marketing and International Business In The News
![Newswise](/sites/default/files/styles/100_width_25_height/public/news_source/logo/newswise.png?itok=_CT4oU3W)
Marla Royne Stafford — a UNLV Lee Business School professor, researcher, and advertising and marketing expert — is available for interviews on Olympians' potential as social marketing stars. Dr. Stafford led a study which dissected 27,000 tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social media influencers.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultra-luxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.
![Washington Post](/sites/default/files/styles/100_width_25_height/public/news_source/logo/washington-post.png?itok=-Bxhzsge)
During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultraluxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.
![Las Vegas Sun](/sites/default/files/styles/100_width_25_height/public/news_source/logo/las-vegas-sun.png?itok=zYEkDFQm)
Turn on the TV or take a look online, and you might already be seeing new ads from companies like Apple and Doritos.
UNLV marketing professor Marla Royne Stafford said that the Strip is an “ideal place for advertising during the Super Bowl because many have large scale visibility for a campaign without paying the price of a 30-second Super Bowl ad,” averaging $7M this year.
Marketing and International Business Experts
![Headshot of Marla Royne Stafford](/sites/default/files/styles/100_width/public/experts/highres/stafford_1_0.jpg?itok=jolt1tFU)
![Anjala Krishen Headshot Anjala Krishen Headshot](/sites/default/files/styles/100_width/public/experts/highres/D66363_021_download.jpg?itok=eNQ-hdap)
![Headshot of Brent Hathaway](/sites/default/files/styles/100_width/public/experts/highres/D69244_042_Hathaway_DL.jpg?itok=zLXB9g19)