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Current Marketing and International Business News

UNLV Student Marketing Team Wins International Case Competition
Student walking by Business Advising Center
Campus News | April 19, 2019

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.
Advice for Turning a Bust Back to Boom: Venture Forth
man
People | December 6, 2018

Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.
Marketing Test Drive
Four people around a Mclaren.
Campus News | September 6, 2018

Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.
Obituaries — Fall 2018
U.N.L.V. signage with Fall leaves in the background
People | September 4, 2018

From UNLV Magazine fall 2018 issue
The Fearless Lawyer: Monica Pechous
woman outdoors
People | May 9, 2018

Pechous got involved in several student organizations, was Lee Business School Ambassador, joined the Honors College, and became a new student orientation leader. Next up: Law school.
Think You Can’t Afford to Study Abroad?
Kendra Patterson is studying abroad in China this semester with support from a scholarship.
Campus News | September 6, 2017

Learn from UNLV students who just landed prestigious scholarships to study in Asia, Central America, and Europe.
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Marketing and International Business In The News

Donuts for shutouts: How the VGK-Krispy Kreme promotion has proven sweet for all sides
KSNV-TV: News 3
December 21, 2018

If the Vegas Golden Knights get a shutout Thursday night, ticket holders can get a dozen free donuts from Krispy Kreme.
‘Show’ time: MGM Resorts’ new ad campaign impresses the experts
Las Vegas Sun
September 25, 2017

The first ad in MGM Resorts International’s massive new “Welcome to the Show” campaign featured cinema-like video of the company’s properties and attractions interspersed with written text such as “Mankind was not born to be bored” and “We invented MGM to entertain the human race.”
Young businesses thrive in indoor swap meets - Las Vegas Review-Journal
August 16, 2014
Xyience's hard-to-pronounce name becomes one of energy drink's best marketing tools - Las Vegas Business Press
October 13, 2013
Dollar beer night at Cashman Field taps a younger crowd - Las Vegas Review Journal
August 14, 2013
Las Vegas seen as dangerous even as crime drops - Associated Press
February 23, 2013
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Marketing and International Business Experts

Leslie Kass Fitzsimmons
Anjala S. Krishen
An expert in marketing and consumer choice with extensive professional experience.
Brent Hathaway
An expert on leadership, corporate governance, and business ethics.
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Recent Marketing and International Business Accomplishments

Eda Anlamlier
March 11, 2019
Eda Anlamlier (Marketing and International Business) presented at the 2019 American Marketing Association Winter Academic Conference in Austin, Texas, in February,. Her co-authored research (Lez Trujillo Torres, University of Illinois at Chicago; Laetitia Mimoun, City, University of London; Lagnajita Chatterjee, University of Illinois at Chicago;...
John Schibrowsky
February 27, 2019
John "Jack" Schibrowsky (Marketing and International Business), co-authored a paper, "Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs,” with Andrew J. Dahl and James W. Peltier (both from University of Wisconsin) that was published in the August 2018 issue of the...
Keah-Choon Tan and James Cross
August 27, 2018
Keah-Choon "KC" Tan and James Cross (both Marketing and International Business) recently presented their paper "The Effect of Green Capabilities on Closed-Loop Supply Chain Adoption" at the Asia-Pacific Division Science Institute International Conference in Bangkok, Thailand. The paper focuses on the sustainable practices in supply chain...
Anjala Krishen
May 10, 2017
Anjala Krishen (Marketing and International Business) was invited to present at the International Conference on Business Sciences at Cairo University in Egypt in late April. Fellow presenters included professors from the business schools at University of Michigan, University of Portsmouth, University of Warwick, and the University of California,...
UNLV American Marketing Association Student Chapter
March 16, 2017
The American Marketing Association  (the marketing industry's premier trade organization) selected UNLV's collegiate AMA student group as a finalist in its case competition. The student group has been invited to present their plan to executives from eBay in New Orleans at the 39th Annual American Marketing Association’s Collegiate Conference this...
Heather Monteiro
October 5, 2016
Heather Monteiro (Marketing and International Business) with co-authors from Georgia Southern University, Jacqueline Eastman, and Bradley University, Rajesh Iyer, recently published their article, "Perceptions of Millennials' Media Attitudes and Use: A Comparison of US and Indian Millennials" in Marketing Management Journal's fall 2016 issue.
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