Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.

Current Marketing and International Business News

A woman sits at a desk, in front of a row of medals
People | October 8, 2019

Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.

Student walking by Business Advising Center
Campus News | April 19, 2019

Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.

People | December 6, 2018

Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.

Four people around a Mclaren.
Campus News | September 6, 2018

Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.

U.N.L.V. signage with Fall leaves in the background
People | September 4, 2018

From UNLV Magazine fall 2018 issue

woman outdoors
People | May 9, 2018

Pechous got involved in several student organizations, was Lee Business School Ambassador, joined the Honors College, and became a new student orientation leader. Next up: Law school.

Marketing and International Business In The News

CRM Magazine
November 26, 2019

It is estimated that the world now produces 7.5 septillion bytes of data every day. To put that in perspective, a septillion has 24 zeros. Just a little while back, in 2012, the estimated worldwide data production figure was 7.5 quintillion bytes per day. A quintillion has 18 zeros.

KSNV-TV: News 3
December 21, 2018

If the Vegas Golden Knights get a shutout Thursday night, ticket holders can get a dozen free donuts from Krispy Kreme.

Las Vegas Sun
September 25, 2017

The first ad in MGM Resorts International’s massive new “Welcome to the Show” campaign featured cinema-like video of the company’s properties and attractions interspersed with written text such as “Mankind was not born to be bored” and “We invented MGM to entertain the human race.”

August 16, 2014
October 13, 2013
August 14, 2013

Marketing and International Business Experts

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An expert in marketing and consumer choice with extensive professional experience.

Recent Marketing and International Business Accomplishments

July 24, 2020
Anjala Krishen (Marketing and International Business) and Robyn Raschke (Accounting) recently were included in a Forbes article, “Covid-19 The Opportunity For Business Schools To Think Creatively,” which featured the findings from their paper, “The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools...
July 14, 2020
Joel Wisner (Marketing and International Business) recently had the second edition of his textbook, Introduction to Operations Management: A Supply Chain Process Approach, published by Cognella.      
May 29, 2020
Anjala Krishen (Marketing and International Business), Han-fen Hu (Management, Entrepreneurship, and Technology), and Jesse Barnes (Public Policy and Leadership) recently won the runner-up position for the Best Conference Paper at the 2020 American Marketing Association's Marketing and Public Policy Conference for their extended abstract titled "...
May 19, 2020
Anjala S. Krishen (Marketing & International Business) had a paper, "Harnessing the Waiting Experience: Anticipation, Expectations, and WOM," accepted in Journal of Services Marketing. This interdisciplinary work was conducted in collaboration with the Shark Reef Exhibit at Mandalay Bay and co-authored with Brian Robison and two UNLV doctoral...
May 4, 2020
Nadia Pomirleanu (Marketing & International Business) recently published an article in Psychology & Marketing journal. The paper draws on the theory of embodied cognition to argue that sensory imagery and consumer recall of past experiences of sour tastes trigger facial muscle activation, which in turn leads to temptation avoidance. Across...
April 20, 2020
UNLV American Marketing Association Student Chapter (Marketing and International Business) recently competed in the American Marketing Association's annual collegiate international case competition and tied for second place alongside University of Pennsylvania and British Columbia Institute of Technology. The student teams developed...