Accomplishments: William F. Harrah College of Hospitality

Mehmet Erdem (Hospitality) and alumnus Sungsik Yoon published a study in the Journal of Hospitality and Tourism Technology that provides proof that offering virtual reality features in the hotel search process improves the likelihood of booking. 
Billy Bai and Huiying Zhang (both Hospitality), together with Xi Yu Leung, ’12 PhD in Hospitality Administration, and Yunpeng Li, are authors of "Uncovering Crowdsourcing in Tourism Apps: A Grounded Theory Approach" published in Tourism Management. Applying the grounded theory, researchers propose a framework that identifies the drive of…
Christopher Cain and James Busser (both Hospitality), together with Lisa Cain, ’15 Ph.D. in Hospitality Administration, are authors of “An exploratory assessment of callings: The importance of specialization” published in the International Hospitality Review. The study sought to understand how having a calling influenced engagement, work-life…
Dana Cotham and Holli Wardlow (both Hospitality) recently received $3,500 in grants from the office of undergraduate research's 2021 Undergraduate Research Stimulus Program. The duo received funding in support of their research project, “ Diversity, Inclusion, and Equity-based Workplace Policies and Practices Benefit a Hospitality Employer's…
Murray Mackenzie (Hospitality) contributed two chapters to the recently published book Practical Learning in Hospitality Education. The book contains up-to-date information on the hospitality industry and is particularly useful for instructors teaching hospitality-related subjects. Mackenzie's chapters are "Food and…
Hyelin Kim, Sung-Eun Kim, and Samuel Lee (all Hospitality) recently co-authored an article that appeared in the Journal of Travel & Tourism Marketing. The article explores the gratification factors of event-focused social media content that affect information sharing and information trust and ultimately the intention to attend an event. …
Joseph Lema (Hospitality) and co-authors recently published their article, "Classification of Senior Tourists According to Personality Traits" in the Asia Pacific Journal of Tourism Research. The purpose of the research was to understand the nature of senior tourists’ personality traits and its implications for motivation, preferences, and…
Billy Bai and Huiying Zhang (both Hospitality), together with Xi Yu Leung, ’12 Ph.D. in Hospitality Administration, are authors of "Destination Sustainability in the Sharing Economy: A Conceptual Framework Applying the Capital Theory Approach" published in Current Issues in Tourism. Based on a layer-by-layer analysis, this study proposes a…
Won-Yong Oh (Management, Entrepreneurship and Technology) and Jinsuh Tark (Business and Hospitality) recently presented the case study, “MGM’s Dilemma: Responsibility vs. Profitability," at the 2021 Annual Conference: Administrative Sciences Association of Canada. Tark is in the dual MBA/Master of Science Hotel Administration program.  
Hyelin Kim (Hospitality), along with Kwangsoo Park, Seunghyun Brian Park, and Chihyung Michael Ok, collaborated on an article published in Sport Management Review. The article explores how participating in a recurring community sporting event impacts community engagement and the quality of life of participants.
Ozgur Ozdemir (Hospitality) and hospitality doctoral student Nasim Binesh are authors of "The effect of target’s CSR performance on M&A deal premiums: a case for service firms" published in Review of Managerial Science. This study examines the effect of corporate social responsibility performance on mergers and acquisitions deal…
Hyelin Kim (Hospitality) and co-authors recently published their article, "Why Not this Destination? The Effects of Travel Constraints of Independent Travelers on Destination Image Formation," in the International Journal of Tourism Research. The aim of the study is to understand the factors that prevent independent travelers from selecting…