Co-authors Jungsun (Sunny) Kim, Mehmet Erdem, and Boran Kim, Ph.D. '24, (both Hospitality) recently had their article, "What factors motivate customers to embrace a metaverse hotel?," published in the International Journal of Contemporary Hospitality Management. Their paper aims to investigate the influence of four motivational elements (i.e. utilitarian, hedonic, social and escapism motivations) on the propensity of customers to utilize a metaverse hotel, as well as whether age, gender and mobility disability play substantial moderating roles in these relationships.