Marla Royne Stafford

Professor, Lee Business School
Expertise: Integrated Marketing Communications, Services Marketing, Advertising and Sales Promotion, Marketing Management, Consumer Behavior, Sustainability and Environmental Communications in Marketing and Hospitality, Nonprofit Marketing, Healthcare Marketing, Emotional Appeals and Consumer Well-Being, Diversity and Inclusion Issues, Health Messaging

Biography

Marla Royne Stafford is a hospitality and advertising marketing expert who boasts more than 25 years of experience as a professor, department chair, and dean in the business discipline. Prior to her time in academia, she spent time in industry in marketing, communications, and training development.

Stafford is a past-president of the American Academy of Advertising, past editor-in-chief of the Journal of Advertising, and past associate editor of the Journal of Consumer Affairs published by the American Council on Consumer Interests. More recently, she is serving as a guest editor of the Journal of Advertising's special section on Hospitality, Tourism and Travel. A two-time recipient of the University of Memphis Alumni Association Award for Distinguished Research in Business and Social Sciences, Stafford also received the Ivan Preston Award for Outstanding Contribution to Advertising Research in 2016. In 2018, she was recognized as one of the Superwomen in Business by the Memphis Business Journal.

Her research has been published in the American Journal of Public Health, Journal of Advertising, Journal of Advertising Research, Journal of Public Policy and Marketing, among other publications.

Education

  • Ph.D., Marketing, Business University of Georgia
  • M.B.A., Marketing Concentration, Rollins College
  • B.A., Speech Communication, University of Arizona

Marla Royne Stafford In The News

Marijuana Venture
June 8, 2022
I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”
Marijuana Venture
April 20, 2022
As you know, there has been a rash of armed robberies targeting the cannabis industry. Let’s talk about why this is happening and provide some practical solutions for preventing robberies and reducing losses.
Marketplace
February 24, 2022
How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?
Las Vegas Sun
September 23, 2021
Witty slogans on Las Vegas freeway signs might be good for some laughs, but the hope is they save some lives too, transportation officials said.

Articles Featuring Marla Royne Stafford

a teacher and student in a classroom
Campus News | March 7, 2022

A collection of news stories highlighting the experts and events at UNLV.

Marla Stafford seated in a row of chairs.
People | July 22, 2019

From the South to the Strip, her path in academia has been guided by her passion for research and her mission to change the lives of students.