Marla Royne Stafford

Professor, Department of Marketing & International Business
Expertise: Advertising, Prosocial messaging, Responsible gambling messages, Consumer behavior, Integrated marketing communications, Services marketing, Marketing management, Sustainability and environmental communications, Nonprofit marketing, Consumer well-being, Diversity and inclusion, Health messaging, Sales promotion, Cannabis marketing and societal issues

Biography

Marla Royne Stafford is an advertising and marketing expert who boasts 30 years of experience as a professor, department chair, and dean in the business discipline. She was previously the executive associate dean of academic affairs in UNLV's William F. Harrah College of Hospitality and currently serves as the William F. Harrah Distinguished Chair. Prior to her time in academia, she held positions with companies such as Tupperware Worldwide, Philip Crosby Associates, and Cardinal Industries where she worked in marketing and promotions, communications, and training development. 

Stafford has received numerous honors from the American Academy of Advertising (AAAs) — an organization for which she has served as past president. In March 2024, she received the organization's Kim Rotzoll Award for Ethics and Social Responsibility; in 2021, she was elected Fellow of the AAAs; and in 2016, she received the AAA's Ivan Preston Award for Outstanding Contribution to Advertising Research. Stafford is a two-time recipient of the University of Memphis Alumni Association Award for Distinguished Research in Business and Social Sciences. In 2018, she was recognized as one of the Superwomen in Business by the Memphis Business Journal.

Stafford is past editor-in-chief of the Journal of Advertising, and currently serves as associate editor of the Journal of Public Policy & Marketing and the Journal of Advertising Research. She has published more than 100 research articles in publications such as the Journal of Retailing, Journal of Public Policy and Marketing, Decision Sciences, Journal of Business Research, American Journal of Public Health, and Journal of the American Academy of Child and Adolescent Psychiatry.

Education

  • Ph.D., Marketing, University of Georgia
  • M.B.A., Marketing Concentration, Rollins College
  • B.A., Speech Communication, University of Arizona

Marla Royne Stafford In The News

Newswise
Marla Royne Stafford — a UNLV Lee Business School professor, researcher, and advertising and marketing expert — is available for interviews on Olympians' potential as social marketing stars. Dr. Stafford led a study which dissected 27,000 tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social media influencers.
Canada.com
During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultra-luxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.
Washington Post
During this year’s Super Bowl in Las Vegas, fans were stunned to see hotel rates skyrocket, with budget properties charging ultraluxury prices. The following month, I received my own surprise: A night at some of the same lodgings on the Strip cost less than a stadium beer and pretzel.
Las Vegas Sun
Turn on the TV or take a look online, and you might already be seeing new ads from companies like Apple and Doritos.

Articles Featuring Marla Royne Stafford

Spring Flowers (Becca Schwartz)
Campus News | April 1, 2024

A roundup of the top news stories featuring UNLV students and faculty.

The Las Vegas strip as seen on Super Bowl weekend (Josh Hawkins/UNLV).
Campus News | March 1, 2024

A collection of news stories and highlights featuring UNLV students and faculty.

a UNLV football helmet placed on the turf with an Allegiant Stadium sign and empty bleachers visible in the background
Campus News | January 31, 2024

As the nation's most-watched sports entertainment event rolls into town, UNLV researchers are available to provide expertise.

The Sphere on the Las Vegas Strip.
Campus News | October 2, 2023

A collection of news stories highlighting expert insights, research, and academic achievement.