Marla Royne Stafford

Professor, Department of Marketing & International Business
Expertise: Advertising, Integrated marketing communications, Services marketing, Marketing management, Consumer behavior, Sustainability and environmental communications in marketing and hospitality, Nonprofit marketing, Healthcare marketing, emotional appeals and consumer well-being, Diversity and inclusion issues, Health messaging, Sales promotion


Marla Royne Stafford is an advertising and marketing expert who boasts nearly 30 years of experience as a professor, department chair, and dean in the business discipline. She was previously the executive associate dean of academic affairs in UNLV's William F. Harrah College of Hospitality and currently serves as the William F. Harrah Distinguished Chair. Prior to her time in academia, she held positions with companies such as Tupperware Worldwide, Philip Crosby Associates, and Cardinal Industries where she worked in marketing and promotions, communications, and training development. 

In March 2021, Stafford was elected as Fellow of the American Academy of Advertising (AAA) — an organization for which she has served as past president and was the 2016 recipient of the AAA's Ivan Preston Award for Outstanding Contribution to Advertising Research. She is a two-time recipient of the University of Memphis Alumni Association Award for Distinguished Research in Business and Social Sciences. In 2018, she was recognized as one of the Superwomen in Business by the Memphis Business Journal.

Stafford is past editor-in-chief of the Journal of Advertising and currently serves as associate editor of the Journal of Advertising Research. She has published more than 100 research articles in publications such as the Journal of Retailing, Journal of Public Policy and Marketing, Decision Sciences, Journal of Business Research, American Journal of Public Health, and Journal of the American Academy of Child and Adolescent Psychiatry.


  • Ph.D., Marketing, University of Georgia
  • M.B.A., Marketing Concentration, Rollins College
  • B.A., Speech Communication, University of Arizona

Marla Royne Stafford In The News

Wall Street Journal
Paris 2024 unveiled its history-inspired mascots this week. They have the hallmarks of some popular predecessors.
Wealth Of Geeks
Opening a cannabis dispensary is a lucrative opportunity to pursue in many states. Marijuana sales in the United States were over $25 billion in 2021, and in 2022, analysts expect this number to rise to $32 billion.
Marijuana Venture
With consumers spending more time outdoors since the pandemic, out-of-home media has become an increasingly popular option for marketers, and cannabis businesses are no exception. However, in the cannabis industry, marketers must be cognizant of the laws of the state where they are advertising, because marketing and advertising regulations differ across the country.
Marijuana Venture
Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales, marketing and advertising your products at the national level remains virtually impossible. While online marketing is one of the best ways to reach your target market, there are significant limitations that must be considered carefully before embarking on a digital cannabis campaign.

Articles Featuring Marla Royne Stafford

a teacher and student in a classroom
Campus News | March 7, 2022

A collection of news stories highlighting the experts and events at UNLV.

Marla Stafford seated in a row of chairs.
People | July 22, 2019

From the South to the Strip, her path in academia has been guided by her passion for research and her mission to change the lives of students.