In The News: Department of Marketing and International Business

As e-scooters and e-bikes have become more popular around the Las Vegas Valley and across the country, the increase in ridership has also helped lead to some grim statistics.
Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.
Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.

The Las Vegas Convention and Visitors Authority is still compiling results from its recent five-day sale, but early indications are beginning to show how successful the promotion may have been.

Once a familiar sight in American lunchboxes, olive loaf, a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.

Once a familiar sight in American lunchboxes, olive loaf, a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.

The Las Vegas Convention and Visitors Authority (LVCVA) is advancing its campaign with a new strategy aimed at attracting tourists through a citywide sale.
Few stores have a layout that’s more confusing than Costco. Ikea is probably a close second, but at least they have all of those arrows pointing you in different directions. Costco, on the other hand, rearranges its aisles with abandon. You walk into the warehouse for some of that Kirkland bread and bottled water, only to discover that practically all of its 146,000 square feet is configured differently than when you were there a week ago.

The new "Wizard of Oz" show at Sphere Las Vegas is drawing crowds from across the country, generating nearly $2 million a day for just two performances, according to Bloomberg. Tourists are flocking to the immersive experience, which combines nostalgia with cutting-edge entertainment.

The Las Vegas Convention and Visitors Authority (LVCVA) has launched a new brand campaign, "Welcome to Fabulous Las Vegas," aiming to highlight the city's enduring appeal.

Youth tobacco use in Southern Nevada is surging, fueled by the rising popularity of electronic cigarettes — a trend that has compelled the Southern Nevada Health District to declare youth vaping a “serious public health concern.”

Las Vegas is many things—an icon, adult playground, neon-lit escape hatch. For decades, it has stood as the gleaming epicenter of what happens when fun and pleasure become an economic engine and a profitable business model.