Nadia Pomirleanu, Ph.D., (Marketing and International Business) and Shahab Zargari (Fine Arts) were awarded the iRDA Creative Media, Entertainment, and Cultural Industries grant to support interdisciplinary initiatives examining how experiential marketing strategies shape engagement within the creative industries. This interdisciplinary grant will set up the basis for the inaugural "mARTketing- The Art of Marketing" Digital exhibition, where students can express through art how marketing, brands and products are part of their lives.