Accomplishments: Department of Marketing and International Business

June 1, 2021
Jesse Barnes (Public Policy & Leadership), Anjala Krishen (Marketing & International Business), and Han-fen Hu (Management, Entrepreneurship, & Technology) recently had their paper, "Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging," published in Water Resources Management. This study explores how direct and indirect messaging about drinking water quality impacts individual-level acceptance of planned potable reuse. Barnes earned his MS in...
April 23, 2021
Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital marketing by identifying the stages of evolution of major topics, articles, citation, and co-citation networks, using various computational techniques,...
March 26, 2021
Anjala Krishen (Marketing and International Business) and Brian Labus (Epidemiology and Biostatistics) were interviewed by KNPR's State of Nevada this week. They participated as panel experts in the episode "Vaccinated, Now What?" Labus provided advice on COVID prevention measures as the proportion of vaccinated Nevadans increases. Krishen discussed ad campaign strategies to promote vaccination, particularly in populations that question this public health practice. The entire interview is...
March 10, 2021
Anjala Krishen (Marketing and International Business), Axenya Kachen (Public Health), Rebecca Gill (Political Science), Paula Peter, and Maria Petrescu recently had their A- level psychology and marketing interdisciplinary paper, "#MeToo, #MeThree, #MeFour: Twitter as Community Building across Academic and Corporate Institutions" published. Kachen is a Ph.D. student.
March 2, 2021
Eda Anlamlier (Marketing and International Business) and her co-authors, Jenna Drenten of Loyola University - Chicago; Colleen Harmeling of Florida State University, Mengtian Jiang of the University of Kentucky, and Sevincgul Ulu of New Jersey City University, received the best proposal award at the 2021 Conference for Positive Marketing. The team paper, “Targeting Through Taboo: Understanding Moralistic Tensions in Positive Marketing,” also was awarded a $1,500 grant from the Center for...
February 24, 2021
Anjala Krishen (Marketing) and Robyn Raschke (Accounting) received honorable mention for Outstanding Journal of Marketing Education Article of the Year for “The Story Only Few Can Tell: Exploring the Disproportionately Gendered Professoriate in Business Schools."    
January 14, 2021
Robyn Raschke (Accounting), Pushkin Kachroo (Electrical Engineering), and Anjala Krishen (Marketing and International Business), along with Orie Berezan (California State University Dominguez Hills) and Shaurya Agarwal (University of Central Florida) recently had their interdisciplinary paper, "The Digital Self and Virtual Satisfaction: A Cross-cultural Perspective" published in an "A" journal, the Journal of Business Research.       
January 6, 2021
Anjala Krishen (Marketing and International Business) and master's student, Sheen Kachen recently had their paper, "Exploring online comments from a strategic marketing stance to reduce wildlife crime," published in the journal Psychology & Marketing. Through the lens of social learning theory, the study proposes messaging strategies as a framework for understanding online content. Crimes against wildlife are creating increasingly severe ecological, economic, and social damage within...
December 7, 2020
Kim Nehls (Marketing and International Business) recently published a study in the journal Philanthropy & Education titled "Campus and Community Relationships: The Impact of Student Affairs Advisory Boards." The study used resource dependence theory to examine how advisory boards made contributions in six areas: (1) To provide advice to the vice president of student affairs; (2) To offer financial and social capital; (3) To create a connection between student affairs and institutional...
December 1, 2020
Anjala Krishen (Marketing), Han-fen Hu (Management, Entrepreneurship, and Technology), Andrew Spivak (Sociology), and  Olesya Venger (Journalism) recently had their paper, "The Danger of Flavor: E-cigarettes, Social Media, and the Interplay of Generations," accepted by the Journal of Business Research. This interdisciplinary study evaluates the effects of social media advertisements of e-cigarettes on consumer perceptions. 
November 23, 2020
Angela Chen (Finance) and Justin de Leon (Civil and Environmental Engineering and Construction) placed second out of 14 teams in the Sherwin-Williams Marketing Design Competition with the digital marketing plan they created and presented. Chen is a junior in the finance program at the Lee Business School. De Leon is a junior in civil engineering at the Howard R. Hughes College of Engineering. Their diverse backgrounds are a testament to the importance of marketing in every industry. Jack...
October 19, 2020
Jack Schibrowsky and Nadia Pomirleanu (both Marketing and International Business) co-advise the UNLV American Marketing Association (AMA) collegiate chapter, and members of the chapter competed at the UW-Whitewater AMA 13th Annual Western Regional Conference on Friday, Oct. 9, 2020. Students all over the world can participate and watch keynote presentations, compete in six competitions, and connect with 30 companies through a virtual career fair. Congratulations to students Meitra Que and...