Marla Royne Stafford (Marketing and International Business) is co-author of "Cannabis vape product advertising exposure is associated with cannabis vape product use and frequency among U.S. Young adults," forthcoming in Addictive Behaviors. Her co-authors are from Rutgers and the Public Health Institute.

Lauren Gatto (Student Success) and Marla Stafford (Marketing and International Business) coauthored an article titled “When Fun Turns Risky,” published in Global Gaming Business Magazine. The article examines the darker side of consumption in cities like Las Vegas, where indulgence, risk, and immersive experiences often converge. The authors…

Marla B. Stafford (Marketing and International Business) has been named a winner of the inaugural AAA-EAA Collaborative Research Competition, jointly sponsored by the American Academy of Advertising (AAA) and the European Advertising Academy (EAA). Her co-authored submission, "Betting on Better: How Cause Marketing Strategy by Gambling Companies…

Jingwen Yang (Marketing and International Business) recently published "Towards the Integration of Precision Medicine in Psychiatric Care Delivery: Evaluating the Impact of Clinical Guidelines on Drug-Related Adverse Events" in Journal of Operations Management.  The study investigates the impact of the Clinical Pharmacogenetics…

Marla Royne Stafford (Marketing and International Business), Ph.D., made a presentation, "Marketing is Responsible Gambling: Ensuring Effective and Authentic Marketing Strategies," at the 2025 Nevada State Conference on Problem Gambling.

Nadia Pomirleanu (Marketing and International Business), a sales/services researcher who actively engages in international collaborations, recently co-authored a study with her research partner Babu John-Mariadoss titled, "Salesperson self-esteem: Measure development and validation," published in the Journal of Business Research. The study…

Marla Royne Stafford (Marketing & International Business) has been named as an advisor to the Cannabis Media Council. The Cannabis Media Council is the first trade council dedicated to using the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis. Stafford has…

Representatives of the International Gaming Institute participated in several presentations at the Global Gaming Expo (G2E) last week in Las Vegas, NV.  Executive Director Brett Abarbanel participated in a panel entitled "Women in AI: Pioneering the Next Generation of Casino Tech." She spoke about how different perspectives and approaches can…

Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…

Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…

Eda Anlamlier (Marketing & International Business) led a study in the Journal of the Academy for Marketing Science. The study covers ways that companies can boost positive consumer behavior in a new "access-based industry," where consumers pay for temporary access to products and services through companies like Rent the Runway, Netflix,…

Kaiyang Wu (Marketing and International Business) published "Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity", in the Journal of the Academy of Marketing Science, an "A+" journal on Lee Business School's SARS list. This paper is co-authored with Zoe Y. Lu (Tulane University) and Christopher Hsee (…