Accomplishments: Department of Marketing and International Business

November 9, 2022
Senior Caren Yap (Marketing and International Business) was the only UNLV student — and 1 of 150 students nationwide — selected to attend the 48th Business Today International Conference held November 4-6 in New York City. Business Today is an organization run by Princeton University and founded by Steve Forbes. With the annual theme being "…
October 26, 2022
Eda Anlamlier (Marketing and International Business) presented her research titled, "Romantic Rebuttals: Moralistic Tensions in Positive Marketing within the Online Dating Industry," co-authored with Mengtian [Montina] Jiang (University of Kentucky), Colleen M. Harmeling (Florida State University), and Sevincgul Ulu (Southern Illinois University) …
August 12, 2022
Anjala Krishen (Marketing and International Business) recently published an article titled "AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives," with co-authors Maria Petrescu (Embry-Riddle Aeronautical University), Sheen Kachen (University of Illinois at Chicago), and John T.…
June 16, 2022
Jesse Barnes (Public Policy and Leadership), Anjala Krishen (Marketing and International Business), and Alexander Chan (both Business) recently published their article, "Passive and Active Peer Effects in the Spatial Diffusion of Residential Solar Panels: A Case Study of the Las Vegas Valley," in the Journal of Cleaner Production. In this…
June 14, 2022
Anjala Krishen (Marketing and International Business) was appointed as the first Mel Larson Endowed Chair in Marketing. The endowed chair in was created to honor in perpetuity the memory and exemplary career of marketing pioneer Mel Larson and allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for…
May 22, 2022
Eda Anlamlier (Marketing and International Business) had a paper, "Temporary or Permanent Social Media Post? The Impact of Product Type," accepted in Psychology & Marketing journal with her co-author Sevinc Ulu (New Jersey City University). The article demonstrates the product display duration on social media (temporary via stories vs.…
March 17, 2022
Congratulations to the recipients of these 2022 UNLV teaching awards: Outstanding Teaching by Part-Time Faculty Award Xiaoling Hays - Chinese/World Languages and Cultures, College of Liberal Arts Elizabeth "Hope" Hinchman - School of Nursing Yousif Muradian - Finance, Lee School of Business Hiroko Tadano - Japanese/World Languages and…
March 9, 2022
Eda Anlamlier (Marketing and International Business) published a book chapter, "Experiential Conspicuous Consumption on Social Media," in the book Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey, which was edited by Nadia Pomirleanu and John Schibrowsky (both Marketing and International Business…
March 7, 2022
Caren Yap (undergraduate student) has been selected as 1 of 22 students nationwide to become a Public Policy and International Affairs Fellow for the Summer of 2022. At UNLV, she is pursuing a double major in international business and business marketing with a double minor in global entrepreneurship and Brookings public policy. As a fellow, she…
February 25, 2022
Eda Anlamlier and Anjala Krishen (both Marketing and International Business) presented a research paper at the American Marketing Association Winter Conference in Las Vegas. "Advertising Engagement on Social Media: FoMO, Information Overload, Basic Motivations" was co-authored with Myla Bui of Loyola Marymount University. Anlamlier also presented…
February 14, 2022
Marla Royne Stafford (Marketing & International Business) and co-author Jonathan Ross GIlbert (University of Arizona) have had their paper, "A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising," accepted for publication in the Journal of Advertising. The journal is the leading publication in the advertising discipline.
February 2, 2022
Caren Royce Yap (Marketing and International Business) was recognized as an AAPI (Asian American and Pacific Islander) trailblazer in the Las Vegas community by the Asian Community Development Council (ACDC) at its first InspirAsian Gala, which took place in December. Yap, who serves as CSUN president, was the youngest of the eight trailblazers…