Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…

Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…

Eda Anlamlier (Marketing & International Business) led a study in the Journal of the Academy for Marketing Science. The study covers ways that companies can boost positive consumer behavior in a new "access-based industry," where consumers pay for temporary access to products and services through companies like Rent the Runway, Netflix,…

Kaiyang Wu (Marketing and International Business) published "Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity", in the Journal of the Academy of Marketing Science, an "A+" journal on Lee Business School's SARS list. This paper is co-authored with Zoe Y. Lu (Tulane University) and Christopher Hsee (…

Eda Anlamlier (Marketing and International Business) co-authored an article titled, "Consumer Hacks in the Sharing Economy," in the Journal of Business Research, as part of a special issue on the dark side of sharing economy. Focusing on a popular designer apparel rental platform, Rent the Runway, this paper suggests how consumer hacks…

Nadia Pomirleanu and Jack Schibrowsky (both Marketing and International Business) recently published an article, "Building Human Brands: The Role of Critical Reviews," in the Journal of Research in Interactive Marketing. The article describes what, when, and how reviews help a human brand position and differentiate from other brands.

Eda Anlamlier (Marketing and International Business) co-authored an article titled, "Customer journeys in access-based platforms," in the Journal of the Academy of Marketing Science. Focusing on a popular designer apparel rental platform, Rent the Runway, this paper interrogates the nature of access-based customer journeys and how customers…

Senior student Caren Yap (Marketing and International Business) has been awarded the prestigious David Bohnett Public Service Fellowship to pursue a Master's in Public Administration for Public Policy and Nonprofit Management at New York University's Robert F. Wagner Graduate School of Public Service, one of NYU's premiere fellowship awards. Two…

Jerwin Tiu (Business Marketing major, Biology minor) has recently been accepted to the Public Policy and International Affairs Program (PPIA) Junior Summer Institute at the University of Washington for the summer of 2023. Among an exceptional pool of applicants, only 20 are being invited to attend the JSI at the Evans School of…

Wenjia Han, Wen Jiang, Carola Raab (all Hospitality), Anjala Krishen (Marketing and International Business), along with Jason Tang (Mount Royal University), co-authored the paper, "Indirect customer-to-customer interactions and experiential value: examining solo and social diners," which was published in the International Journal of…

Caren Yap (Business Marketing and International Business) was one of 20 youth speakers selected in the United States for Young People Address the Nation in direct response to President Biden’s 2023 State of the Union Address. In partnership with 57 non-profit organizations across the U.S., this Webby-award winning event for Public Service and…

Anjala Krishen (Marketing and International Business) co-authored the paper, "The Role of Faraway Fans in Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger Among Fans Who Travel Far to Events," along with Angeline Close Scheinbaum (Clemson University) and Russell Lacey (Xavier University). The paper was published in the Journal of…