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UNLV Harrah Hotel College to Launch Gaming Innovation Course

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Donation from gaming industry leader Mark Yoseloff will help students take gaming ideas from the classroom to the casino.
Campus News  |  Apr 25, 2013  |  By Afsha Bawany
Media Contact: Afsha Bawany, UNLV Office of Media Relations, (702) 895-5515
Dr. Mark Yoseloff. (R. Marsh Starks/UNLV Photo Services)

Las Vegas is regarded as the center of innovation in the gaming industry, and a new course this fall at UNLV will give students a chance to learn directly from local industry leaders what it takes to bring their gaming ideas to life.

The Dr. Mark Yoseloff Gaming Innovation Program, offered through the UNLV Harrah Hotel College, will launch in August with a course on gaming commercialization. Undergraduate and graduate students will learn how to design technically advanced casino games for casinos and the Internet, walk through the patent process, develop business strategies and receive mentorship from top industry experts. The program is made possible through a $250,000 gift from the Yoseloff Family Charitable Foundation.

"Technology is driving the gaming industry like never before, and we want to give students the tools they need to succeed in an increasingly competitive field," said Yoseloff, a gaming industry leader and former CEO of SHFL Entertainment, Inc. "Gaming companies want more input from employees who understand the intersection of gaming with math, psychology, business and sociology, as it's these employees who will shape the future of the industry with an infusion of solid new ideas."

A competition will mark the end of each semester, where students will develop and present an invention or idea to be judged by Hotel College faculty and local industry representatives. The Yoseloff gift will fund cash prizes for the winners, and students with the most successful projects will get marketing and legal guidance to help them develop their products for the mainstream market.

As the program evolves, officials expect it will expand from a semester into a yearlong course with dedicated sections on innovation in entertainment, security and productivity.

"This program solidifies UNLV's reputation as the leader in hospitality education by placing our students at the forefront of innovations in the gaming industry," said UNLV President Neal Smatresk. "Our students will learn directly from top minds in the gaming industry and our International Gaming Institute, setting them up to become the innovators we need to maintain Las Vegas' role as the global intellectual capital for gaming."

Faculty in the Hotel College and its International Gaming Institute, along with Yoseloff, will teach the course through the college's gaming management concentration. Local industry and legal experts will participate as guest speakers. The program will be open to 20 undergraduate and graduate students from across all disciplines each semester.

"The Yoseloff program enhances UNLV's gaming education offerings in an area of profound importance to the future of the gaming industry," said Bo Bernhard, executive director of the UNLV International Gaming Institute. "In this field, content has always been king - but never has it been more important than it is today, with the proliferation of online, social gaming, and other platforms for gambling and gambling-related activities."

About Mark Yoseloff

Mark L. Yoseloff, Ph.D., former chairman and chief executive officer of SHFL Entertainment, Inc., oversaw the company's growth from a small, three-product company to an iconic, global provider of proprietary products for the gaming industry. During Yoseloff's tenure, the company was, as reported by the Wall Street Journal, ranked by the Patent Board as one of the 35 most innovative consumer electronics companies in the world. Its patent portfolio was ranked number one in the world as far as relevance to the company's industry. Yoseloff is also currently a member of the UNLV Foundation Board of Trustees.

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