You are here
Professor, Sociology and Hotel Management
Executive Director, International Gaming Institute
Expertise: Gaming, Tourism, Problem Gambling
Bo Bernhard's research and teaching work focuses on the impacts of gaming and tourism industries on communities around the world. His grant-funded studies have supported more than a dozen student researchers who share his interest in examining the sociological laboratory of Las Vegas. He is currently exploring the long-term health of problem gamblers. In addition, he is studying the health contours of multiethnic and multiracial individuals in the United States.
He began his research career at Harvard University, with an undergraduate thesis on the community impacts of the gaming and tourism industries in Nevada. He then came to UNLV to earn his Ph.D. and soon extended his analysis to global perspectives.
In 2010, he was named executive editor of the UNLV Gaming Research Journal and a Lincy Fellow at UNLV’s Brookings Mountain West.
His work on gambling, society, and Las Vegas has been prominently featured on CNN, The Discovery Channel, the BBC, and The History Channel.
- Ph.D., University of Nevada, Las Vegas
- B.A., Sociology, Harvard University
- B.S., Psychology, Harvard University
Bo Bernhard In The News
The U.S. gambling mecca's efforts to draw millennials and new visitors are paying off.
A third of Las Vegas tourists last year were millennials — those between 18 to 35 — up from less than a quarter in 2015, according to a report commissioned by the Las Vegas Convention and Visitors Authority and released Wednesday.
From helping pass legislation prohibiting sports betting in all but a few states to threatening casinos for using the words “Super Bowl” to promote their, um, “big game” parties, the NFL has a long-contentious history with Las Vegas.
Dr. Bo Bernhard, one of the world’s leading figures in the study of gambling addiction and the executive director of the University of Nevada Las Vegas’s International Gaming Institute was recently in Sydney as part of a two-week trade mission to Australia.
Here's one thing millions of Americans can agree on: March Madness is fun, especially when there's a little money on the line. So fun, in fact, that more people will fill out NCAA Tournament brackets this week than voted for either Donald Trump or Hillary Clinton in last year's presidential election.
Articles Featuring Bo Bernhard
This UNLV Outstanding Graduate returns as faculty to expand and promote the gaming research she began as a student.
UNLV International Gaming Institute head Bo Bernhard named Satre Chair in Gaming Studies at University of Nevada, Reno, advancing a collaborative effort between the two institutions.