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Professor, Sociology and Hotel Management
Executive Director, International Gaming Institute
Expertise: Gaming, Tourism, Problem Gambling
Bo Bernhard's research and teaching work focuses on the impacts of gaming and tourism industries on communities around the world. His grant-funded studies have supported more than a dozen student researchers who share his interest in examining the sociological laboratory of Las Vegas. He is currently exploring the long-term health of problem gamblers. In addition, he is studying the health contours of multiethnic and multiracial individuals in the United States.
He began his research career at Harvard University, with an undergraduate thesis on the community impacts of the gaming and tourism industries in Nevada. He then came to UNLV to earn his Ph.D. and soon extended his analysis to global perspectives.
In 2010, he was named executive editor of the UNLV Gaming Research Journal and a Lincy Fellow at UNLV’s Brookings Mountain West.
His work on gambling, society, and Las Vegas has been prominently featured on CNN, The Discovery Channel, the BBC, and The History Channel.
- Ph.D., University of Nevada, Las Vegas
- B.A., Sociology, Harvard University
- B.S., Psychology, Harvard University
Bo Bernhard In The News
When Oscar Gavino, 16, thought of occupations available in Las Vegas casinos, the first ones that came to mind were dealers, servers and other customer service positions on the Strip. Joining UNLV’s Young Executive Scholars (YES) Hospitality and Tourism Program this summer has changed his perspective, the North Las Vegas student said.
Japan is counting on a big tourism bump from the 2020 Tokyo Olympics, but the government wants to keep the numbers growing even after the sporting bonanza is over. One possible solution, it hopes, is by opening so-called integrated resorts -- leisure facilities that combine casinos, hotels, shopping centers and more under one roof.
UNLV gaming students recently tipped their hand to Las Vegas casino companies on how they would pitch Japan in trying to win one of the two coveted integrated resort (IR) licenses expected to be issued next year.
It had to have been one of the most real-life college assignments students at UNLV’s International Gaming Institute have ever undertaken. Students of Professor Bo Bernhard were asked to write a proposal for an integrated resort to be built in Japan. They had to consider mission statements, design elements, marketing and branding strategies and to make them fit within Japanese cultural expectations. Students also had to consider an extremely important issue — how to minimize compulsive gambling.
Articles Featuring Bo Bernhard
First-of-its-kind Young Executive Scholars experience to enhance pipeline of homegrown hospitality talent in Las Vegas.
This UNLV Outstanding Graduate returns as faculty to expand and promote the gaming research she began as a student.