In The News: Lee Business School
UNLV marketing professor Marla Royne Stafford said that the Strip is an “ideal place for advertising during the Super Bowl because many have large scale visibility for a campaign without paying the price of a 30-second Super Bowl ad,” averaging $7M this year.
Much of the unhappiness in Nevada, as in the rest of the country, centers on high costs for everyday items along with housing.
Super Bowl Sunday caps a messy, months-long process of piecing together scripts, signing on camera-fronting talent and lining up sign-offs from agents, lawyers and National Football League officials for the spots that cost about $7 million for 30 seconds of air alone. But the aim is to have a long-lasting impact.
The Center for Business & Economic Research at the University of Nevada Las Vegas said the Super Bowl generates about $160 million in sports wagering in Las Vegas every year. This year's game could be record-breaking.
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
About three years ago, as the Las Vegas Convention and Visitors Authority made a bid to host the city’s first Super Bowl—now just days away—it commissioned local analytics firm Applied Analysis to create an economic impact statement on the event.
The sports renaissance in Las Vegas has had an incredible economic impact on the city.
When it comes to spectacle and celebration, few events can top the Super Bowl, and few cities can match Las Vegas. Yet over the big game’s 58-year history, the gambling mecca remained sidelined as host. Until now.
Coming off record gaming revenue for December and 2023 and the Formula 1 race in November, the Super Bowl is thrusting Las Vegas once again into the international spotlight. More records are expected to fall, including the betting handle on the game between the Kansas City Chiefs and San Francisco 49ers. The game is certain to enhance Las Vegas’ growing reputation as a sports destination.
New Year’s resolutions are as fickle as rain in the Mojave Desert.
Film industry experts called for an expansion of the state’s film tax credit program during a panel Wednesday evening.