In The News: Lee Business School
Restaurants across the valley are feeling the pain as fewer and fewer people are dining out.
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Two days after Las Vegas Mayor Carolyn Goodman publicly communicated doubts about the plan to demolish the Tropicana Las Vegas and build a new stadium for the Oakland Athletics in its place, a longtime Tropicana employee expressed her sadness to be losing a home away from home.
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The Super Bowl, the most anticipated sporting event in the United States, is held in Las Vegas. But how many millions is the Super Bowl expected to generate for the city of the game? And what other impacts can it have?
As the Super Bowl rolls into town, Las Vegas has completed its journey from Sin City to the sports capital of the US.
Turn on the TV or take a look online, and you might already be seeing new ads from companies like Apple and Doritos.
Las Vegas is doubling down on its new identity as “the Sports and Entertainment Capital of the World,” with emphasis on sports. In the last decade, Las Vegas has welcomed three major league and six minor league sports franchises. In less than eight years, we’ve added T-Mobile Arena, Las Vegas Ballpark, Allegiant Stadium and the Dollar Loan Center, with a Major League Baseball stadium on the way. And on the heels of hosting one of the most high-profile racing events in the world, Las Vegas is hosting Super Bowl 58 at Allegiant Stadium on February 11.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
UNLV marketing professor Marla Royne Stafford said that the Strip is an “ideal place for advertising during the Super Bowl because many have large scale visibility for a campaign without paying the price of a 30-second Super Bowl ad,” averaging $7M this year.