Southern Nevada business leaders’ confidence fell this quarter to the lowest level since the Great Recession, amid weak tourism and economic uncertainty, according to UNLV’s Center for Business and Economic Research.

As the holiday season unfolds, consumers are navigating the complexities of dynamic pricing, a strategy where prices fluctuate based on demand and other factors. Economist Mark Tremblay from UNLV explains that dynamic pricing, while not new, has become more prevalent with the rise of online shopping, where prices can change by the second. This approach is now extending to brick-and-mortar stores through digital price tags, allowing for frequent price updates without the need for physical changes.

As 2025 comes to a close, Las Vegas is looking towards a potential resurgence in its tourism sector in the upcoming year. The Center for Business and Economic Research at the University of Nevada, Las Vegas (UNLV) has released a study suggesting that the slump in visitor numbers currently affecting the city may end in 2026. However, experts agree that the future of tourism in Las Vegas is dependent on a variety of broader economic factors.

As 2025 draws to a close, Las Vegas is looking ahead to a potentially brighter year for its hospitality industry, which supports more than one in four jobs in the state. The Center for Business and Economic Research at UNLV has released a study suggesting that the current slump in visitor numbers could end in 2026.

Las Vegas rents climbed at one of the fastest rates in the country in recent years, a new report shows, as many locals have struggled to keep up with housing costs in Southern Nevada. All told, UNLV’s Lied Center for Real Estate reported in September that Las Vegas’ housing market was “largely unaffordable for much of the local population.”

Despite Las Vegas’ ongoing tourism slump, Southern Nevada gained thousands of jobs in September as consumer spending also picked up speed, state data shows.

What if a gingerbread house could prevent a real home from going into foreclosure? That’s the idea behind a fundraiser by Freed’s Bakery and homebuilder Taylor Morrison. The Build Joy program donates $1,000 for every $55 gingerbread house kit Freed’s sells to HomeFree USA, a Maryland-based, HUD-approved national nonprofit that assists homeowners to prevent foreclosures.

As enterprise teams enter a new era of digital transformation powered by agentic AI, a major challenge remains: transitioning going from pilot to production.

UNLV’s 2025 Economic Outlook, presented in Las Vegas on November 13, indicates that Nevada’s tourism sector will experience slower growth over the next few years, following a period of rapid post-pandemic recovery. Visitor volume to Nevada is expected to stabilize at around 50 to 51 million annually, with a slight decline forecasted for 2026 and 2027. Despite global economic uncertainty, inflation, and shifting domestic travel patterns, the state’s tourism sector is forecast to remain resilient due to Nevada’s strong global brand and the continued influx of major events.

One job sector is outpacing inflation in Clark County – and it might not be the industry you expect. Hospitality is often seen as the heart of the Las Vegas job market. But as tourism declines, one industry is quietly becoming the valley’s fastest-growing – and highest paying despite national trends.

A new economic study projects visitation to Las Vegas will bounce back in 2026. But the city's top tourism officials are taking nothing for granted as they grapple with the effects of 2025's lull and adjust prices to try to lure back tourists in the new year.

A report by UNLV’s Lied Center for Real Estate found that corporate investors bought 23% of the listed homes last year in the Las Vegas area. It ranks fourth among the largest U.S. metropolitan areas that report tracked, behind Miami and California cities Anaheim and San Diego.