Amanda Belarmino

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Associate Professor of Hospitality, Food and Beverage Management

Expertise: Management, Revenue, Hospitality, Consumerism

Biography

Amanda Belarmino is an expert on revenue management, strategic management, and the influence of social and cultural movements on consumer behavior.

Belarmino — an associate professor with UNLV's William F. Harrah College of Hospitality — has 20 years of management experience in casinos, hotels, and restaurants. Prior to joining the university, her job titles included property revenue manager and senior training specialist with Caesars Entertainment, and reservations and revenue manager at the Plaza Las Vegas.

She is frequently called upon by local and national media to provide her expertise on the hospitality industry’s response to cultural movements, including the coronavirus pandemic, inflation, and tipping. Belarmino serves on the advisory board for Harvard Business Review, and her work has been published in journals including Current Issues in Tourism and the International Journal of Contemporary Hospitality Management.

Education

Ph.D., Hotel and Restaurant Management, University of Houston
M.S., Hotel and Restaurant Management, University of Houston
B.S., Hotel, Motel, and Restaurant Management, Cornell University

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hospitality & tourism, psychology & human behavior

Amanda Belarmino In The News

Tourism expert: Future Las Vegas NBA team would boost global tourism

A hospitality and tourism expert sheds insight into how a future Las Vegas NBA team would boost tourism and global tourism, as the “Entertainment Capital of the World” has worked to overcome slower visitation numbers. Las Vegas has rebranded as the Sports Capital of the World, as more franchises move into the valley and a bevy of athletic and sporting events are now held here, from the Super Bowl to Wrestlemania.

Tipping Is Expected More Than Ever: 5 Ways To Stay Frugal and Grateful

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With the practice of “tipflation,” there’s been greater pressure on American consumers to tip service workers more than in recent years. This pressure can be a source of frustration for retirees living on a fixed income — especially with credit card fees passed on to customers at dining establishments.

Casinos won big in 2025 even as Las Vegas saw first post-COVID tourism decline

Las Vegas Strip and downtown casinos closed out 2025 with a slight uptick in gambling revenue despite a significant drop in visitors and signs of pricing fatigue among customers, according to public data and industry analysts.

Vegas room pricing is right? Rates down for Super Bowl 60

Whether it’s a reaction to the “Vegas is dead” narrative or a routine effort to fill hotel rooms, the city’s bid to attract customers for the Super Bowl weekend is unlike any in recent memory, with Strip rooms going for less than $100 a night and the typical luxury outlets tamping down room rates.