What does it say about car insurance companies that so many have celebrity endorsers?

Management at the South Point last March moved its annual NCAA Tournament viewing party from its usual 20,000 square-foot space to a venue four times that size, offering guests a unique experience to watch and bet on the action at the resort’s “Most Massive Madness Party in Las Vegas.”

Bryce Hinton has spent most of his life playing sports, has planned on working in sports and has chosen a master’s program at UNLV to help achieve his goal. What he never imagined was that choosing to study in UNLV’s Intercollegiate Professional Sports Management (IPSM) graduate program would land him an internship with one of the world’s largest and most well-known sporting events, the Super Bowl.

Haters may have had enough of the Kansas City Chiefs' tandem of Travis Kelce and Patrick Mahomes. But their star, and that of their most famous fan, Taylor Swift, is still rising.

From football to F1, Nevada continues to build up its prime-time roster — but will sports fans roll the dice on the city’s latest tourism push?

Take Las Vegas and the NFL, add the world's hottest pop star, a love story that has social media spinning like a slot machine, two superb teams and you get what might be a landmark Super Bowl cementing Sin City's status as a global sports hub.

Take Las Vegas and the NFL, add the world's hottest pop star, a love story that has social media spinning like a slot machine, two superb teams and you get what might be a landmark Super Bowl cementing Sin City's status as a global sports hub.

The perception of Las Vegas has shifted dramatically. As much as it remains known for gambling, nightlife and over-the-top entertainment, it’s now a major player in the sports world, featuring the NFL, NHL, WNBA, UFC and boxing.