two people eating and surrounded by various fast food items

You Are What Your Food Influencer Is Eating

Find out why video consumers are hungry for mukbang!

Journalism and Media Studies professors Linda Dam and Benjamin Burroughs during a mukbang. The pair, along with Anne Marie Basaran Borsai of University of Connecticut, published an article that examines how parasocial interaction with a mukbang social media influencer impacts advertising effectiveness and information credibility. (Becca Schwartz/UNLV)

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