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Addressing Real Issues Facing the Hospitality Industry

The UNLV Harrah College of Hospitality is committed to serving as a thought leader for the industry—tackling real and timely issues that impact progress, profitability, and the customer experience.

As some of the world’s foremost experts in the fields of hospitality and leisure, event management, and gaming, our faculty members are consistently engaged in research that explores pressing topics like: customer loyalty programs, hotel booking trends, marketing strategies in gaming, hospitality in healthcare, etc. The college’s strong relationship with the international hospitality community helps us create unparalleled research opportunities for students as well.

Research Inquiries

If you have questions about research projects or would like to inquire about potential research partnerships, please contact our associate dean of research.

Dr. Billy Bai


woman leaving slot machines
Oct. 18, 2021

UNLV researchers discover that a common strategy to increase play time on slot machines simply doesn’t add up. 

A man stares out of a hotel room window
Sep. 28, 2021

Housekeeping robots and meltable bedsheets are no longer the stuff of sci-fi. Here's how UNLV and industry partners are helping to steady a shaken hospitality industry through innovative product development.

A woman is reflected in glass
Nov. 19, 2020

Three resort stakeholders find an equilibrium in the pandemic.

Faculty Research & Accomplishments


In addition to being regularly featured in top-tier journals, such as Cornell Hospitality Quarterly, the International Journal of Contemporary Hospitality Management, and the Journal of Hospitality & Research, college faculty members produce UNLV's Gaming Research and Review Journal (GRRJ) in collaboration with the UNLV's International Gaming Institute). Published twice yearly, the GRRJ is a collection of peer-reviewed articles by leading academic experts in the field of gaming. Since 1994, GRRJ has featured hundreds of pertinent research papers on casino operations, gaming laws and regulations, management, technology, community relations, responsible gaming, and other important topics.

Research Workshops

Each semester, the Harrah College of Hospitality holds a series of college-wide research workshops to foster a deeper understanding of current research developments and techniques as well as to encourage collaboration among researchers. The workshops, which are open to all UNLV faculty and graduate students, feature well-known researchers and scholars speaking on a variety of topics, from the emerging hospitality and tourism research trends, research methodology, state-of-the-art statistical analysis techniques, to funding sources such as federal funds, corporation grants, and contracts.

Summer Faculty Research Support

Annually, the Harrah College of Hospitality funds a competitive Summer Research Support program to help promote and support faculty engagement in quality research and scholarly pursuits. This is a grant competition open to all full-time college faculty. The final requirement for the program is the formal submission of an academic paper to a college-designated Tier 1 or Tier 2 journal. The application process typically begins in the spring semester.

Digital Scholarship

The Harrah College of Hospitality makes active use of Digital Scholarship, hosted by the University Libraries. Digital Scholarship captures, preserves, and shares the intellectual output of UNLV faculty, staff, students, and collaborations with other stakeholders. Research and scholarly archived output includes: articles, monographs, audio/visual presentations, working papers, technical reports, conference papers/posters, theses/dissertations, data sets, and publicly-funded research. Most UNLV Professional Papers are hosted on this site. Typically, the most downloaded research and professional papers are those produced by the Harrah College of Hospitality.


Researchers and graduate students in the Harrah College of Hospitality use an electronic data gathering and analysis tool known as Qualtrics. This software helps researchers construct survey instruments using self-identified parameters, capture data, and then perform quantitative statistical analysis. Researchers at the college use the software to conduct hospitality-relevant market research.