To pioneer the advancement of global hospitality through innovative education, research, and service.
- Deliver resources and experiences that empower student, educator, and alumni success.
- Engage in cutting-edge research that advances knowledge and moves industry forward.
- Maintain a curriculum that is responsive to the ever-changing needs of our constituents.
- Be the model of exceptional service to our college, university, and community.
Inclusive, driven, empowering, and adaptive.