Accomplishments: William F. Harrah College of Hospitality

Hyelin (Lina) Kim's (Hospitality) article, "Measuring Virtual Event Quality (VEQual): Scale Development and Validation," was recently published in the Journal of Hospitality & Tourism Research. This study aims to develop and validate a psychometrically sound and managerially useful instrument for measuring VEQual. This study allows both…
Amanda Belarmino, Renata Fernandes Guzzo (both Hospitality), and their co-author Elizabeth A. Whalen recently published the article "The impact of message framing on perceptions of controversial CSR in hotels" in the International Hospitality Review. The paper aims to understand how hospitality companies can best explain controversial…
The latest edition of Gaming & Leisure Magazine features an article by associate professor Bill Werner, J.D. (Hospitality). His article, "The Summer of Strikes: When Will It End?" (pg. 46-48) explores the lingering work stoppages in the hospitality industry following a long and tumultuous summer in which actors, writers, and auto workers…
Marta Soligo (Hospitality and Office of Economic Development) participated as a guest speaker at the Lake Mead National Recreation Area Partnership Summit on March 6, 2024. During the event, Soligo shared insights from the research on sports tourism and outdoor recreation she is conducting with the team of the UNLV Tourism Development,…
Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…
Sunny Kim and her coauthors, including doctoral student Boran Kim (both Hospitality), recently had their article, "Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay," published in the Journal of Travel & Tourism Marketing. Their study explores environmental, social and governance (…
Marta Soligo (Hospitality; Office of Economic Development) was interviewed by the online magazine iGamingBusiness on sports tourism in Las Vegas and the Super Bowl. She shared some thoughts on tourism diversification in Southern Nevada, the post-pandemic recovery, and the connection between business and leisure tourism.
Yen-Soon Kim (Hospitality), Daniel Sahl (International Gaming Institute), and SJ Kim (Entertainment Engineering & Design) organized the 8th International XR-Metaverse Conference, hosted at UNLV. This annual immersive tech event revolved around the captivating themes of XR and the Metaverse. Its primary goal was to forge connections between…
Marta Soligo (Hospitality; Office of Economic Development) was interviewed by the Las Vegas Weekly. She shared with journalist Jason R. Latham some insights on current tourism trends in Las Vegas and aspects such as the experience economy, the term "bleisure" (business + leisure travel), and economic diversification.  
Brett Abarbanel (International Gaming Institute; Hospitality) was interviewed by Luke Burbank of CBS Sunday Morning, for a feature segment on how Las Vegas evolved from Sin City to a sports and entertainment hub and home to Super Bowl LVIII. 
Jungsun Kim and Anthony Lucas (both Hospitality) recently had their article, "Perceptions and Acceptance of Cashless Gambling Technology: An Empirical Study of U.S. and Australian Consumers," published in the Cornell Hospitality Quarterly. The study explored whether the six constructs in the Unified Theory of Acceptance and Use of…
The U.S. Department of State and the Fulbright Foreign Scholarship Board presented Joseph Daniel Lema (Hospitality) with a Fulbright Specialist Program Award. Lema will complete a project at Tourism & Hospitality Association of Guyana in Guyana that aims to exchange knowledge and establish partnerships benefiting participants, institutions,…