Las Vegas isn’t only red hot when it comes to gambling, over-the-top hotels, and wild nightlife. The Mojave Desert notoriously reaches sizzling temperatures in the summer, so it comes as no surprise that Sin City’s visitor numbers typically drop during the hotter months of the year. But this year, Las Vegas has fewer visitors than in previous summers. How is the city responding to this year’s tourism decline?

Though foot traffic has dipped across Las Vegas, the Entertainment Capital of the World is far from “dead” as visitors and locals flock to budget locations that provide “value.” Visitor volume is down 11.3% in June, according to the Las Vegas Visitors and Convention Authority; more than 3 million people visited the Las Vegas Valley that month.

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In June, we reported on the Las Vegas metropolitan area ending 2024 with an unemployment rate of 5.9%, the highest of all major metro areas in the U.S. Things haven’t changed a lot this year, according to a recent U.S. Bureau of Labor Statistics report that currently names Las Vegas as the third-largest metro region in terms of jobless rates at 5.8%. The area is only surpassed by California’s Riverside at 5.9% and Fresno at 8.5%.

Las Vegas’ jobless rate was again among the highest in the nation for big metro areas in June, new data shows, as tourism keeps sliding in America’s casino capital. The Las Vegas-area’s unemployment rate, 5.8 percent, was third highest among the 50-plus metro areas with at least a million people, according to non-seasonally adjusted data from the U.S. Bureau of Labor Statistics.

Las Vegas’ jobless rate ticked higher again last month amid a slump in tourism this year. The Las Vegas-area’s unemployment rate was 5.8 percent in June, up from 5.5 percent in May, according to non-seasonally adjusted figures released this week by the Nevada Department of Employment, Training and Rehabilitation.

The main benefit of booking through a credit card company's booking portal is similar to that of an OTA - the convenience of a centralized location to compare and book their stay. That said, depending on the booking portal, certain brands may be promoted above others and these promoted brands might supersede any preferences that customers have set.

Casino "integrated resorts (IRs)" -- framed as "entertainment complexes (ECs)" in Thailand -- have proved to be hugely transformative for tourism, destination image, the economy, policy creation, and society.

UNLV is partnering with several colleges serving primarily Native American students to prepare graduates for careers in the tribal gaming and hospitality industries.

Las Vegas is projected to see fewer Fourth of July tourists and slightly lighter hotel occupancy rates for the upcoming three-day holiday weekend, according to the Las Vegas Convention and Visitors Authority.

A downturn in tourism is taking its toll on Las Vegas businesses, with Naked City Pizza experiencing a significant drop in orders earlier this week. Owner Christopher Palmeri said, "It is just a lot less tourists in town and a lot less business." On a particularly slow Monday, Palmeri reported making only seven orders, compared to the usual 60 to 80 pizzas.

Fourth of July, or Independence Day, is one of the biggest holidays of the year in the U.S., celebrating the birth of our nation. Americans go all out for the occasion, from elaborate parades to cookouts with extended family and friends. The National Retail Federation projects that this year American households will spend a collective $8.9 billion just on food for Fourth of July celebrations.