In The News: Department of Marketing and International Business
Prediction markets call it trading. Sports books call it betting. On TikTok, the difference can determine which advertising rules apply.
Prediction markets call it trading. Sports books call it betting. On TikTok, the difference can determine which advertising rules apply.
Marla Royne Stafford, a UNLV marketing professor and expert in sales promotion and consumer behavior, said social media has become invaluable for small businesses. In fact, small businesses on TikTok, a short-form video sharing platform, stood to lose more than $1 billion in monthly revenue if the planned 2025 U.S. ban of the platform had gone into effect.
How can credit card companies afford to offer big sign-up bonuses? How important are limited-time promotions to credit card application rates? Are bonus-seekers good customers for credit card companies?
With tourism down 7.5% in Southern Nevada and visitors growing increasingly vocal about the cost of a Las Vegas vacation, some businesses are turning to nostalgia and old-school deals to lure customers back through their doors.
As e-scooters and e-bikes have become more popular around the Las Vegas Valley and across the country, the increase in ridership has also helped lead to some grim statistics.
Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.
Las Vegas tourism is projected to rebound in 2026 by one million visitors after a slowdown this year. In addition, a panel of experts told the city’s business leaders that sports will continue to help drive visitation to the city, along with resorts lowering prices and creating more value.
The Las Vegas Convention and Visitors Authority is still compiling results from its recent five-day sale, but early indications are beginning to show how successful the promotion may have been.
Once a familiar sight in American lunchboxes, olive loaf, a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.
Once a familiar sight in American lunchboxes, olive loaf, a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.
The Las Vegas Convention and Visitors Authority (LVCVA) is advancing its campaign with a new strategy aimed at attracting tourists through a citywide sale.