A recent study by researchers at the University of Nevada Las Vegas (UNLV) came to a startling conclusion, which many feel could shake up the casino world –in terms of game mechanics, house edges, and even marketing.

Every time Anthony Lucas, Ph.D., and his colleagues at the University of Nevada, Las Vegas, produce a study about slot machines, he gets feedback from the gaming industry.

A study says slot players don't care about payout percentage, but why not try an open book approach?

UNLV researchers discover that a common strategy to increase play time on slot machines simply doesn’t add up.

A new UNLV research claims a common strategy applied by casinos worldwide to increase play time on slot machines might not be the best choice.

A study has shown that the common strategy, known as lowering the house edge, makes no difference for the gambler.

With slot machines producing the bulk of profits in most of the world's casinos, gaming managers make it their business to keep slot players happy. So how do they prevent customers who are losing from walking away?

UNLV researchers discover that a common strategy to increase play time on slot machines simply doesn’t add up.