Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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hospitality & tourism

Anthony F. Lucas In The News

CDC Gaming Reports Inc.
July 30, 2019
A series of studies led by the University of Nevada, Las Vegas said regular slot players can’t tell the difference between the house edge from one game to another.
KNPR News
July 29, 2019
A series of studies led by UNLV researchers says regular slot players can’t tell the difference between the house edge from one game to another.
World Casino News
July 17, 2019
The long-held myth that casino patrons are somehow able to detect slot machine payout percentages has reportedly been shattered by a pair of researchers following the completion of a nine-month study involving two pairs of machines in Australia.
KNPR News
February 1, 2019
Gambling comes with a lot of superstition. Maybe you have to wear your lucky socks or bring your lucky friend or bet your lucky numbers.

Articles Featuring Anthony F. Lucas

Reel slot machine on casino floor
ResearchJuly 12, 2019
As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.