Anthony F. Lucas

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Professor, Hospitality

Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino Management, Principles of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

B.S., Accounting, Ball State University
M.B.A., University of Nevada, Las Vegas
Ph.D., Hotel Administration, University of Nevada, Las Vegas

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Anthony F. Lucas In The News

South Point casino stands apart by embracing classic Las Vegas hospitality

While visitors and pundits continue to grapple with affordability concerns in Las Vegas, a few casino operators are separating themselves by resisting the industry’s post-COVID march toward higher prices and fewer player-friendly perks.

The ‘cannibalization question’: Can NYC handle 3 new casinos?

Gothamist

The state’s Gaming Facility Location Board is placing an expensive bet that New York City can support three full-fledged casino gambling operations just miles apart, with one in the Bronx and two in Queens.

Does Las Vegas need to rebound from dip in tourism? Officials say key metrics are solid

Visitor numbers may be down compared with last year, but Las Vegas resort officials and analysts say it is not time to hit the panic button.

How is Las Vegas’ casino revenue up while visitation is down?

The number of tourists visiting Las Vegas fell this summer, but gaming revenue increased for many casino operators throughout the valley. Nearly 3,000 miles away in Atlantic City, the story was comparable as visitation to the seaside resort was essentially flat, but casinos had their best summer in over a decade.