Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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Anthony F. Lucas In The News

Casino Review
December 23, 2021
The Koi Nation announced plans to build a $600m resort on 68 acres in Windsor, California in September. The tribe recently acquired the land for $12.3m.
Travel Weekly
November 30, 2021
Led by the Las Vegas Strip, Nevada casinos are on a formidable roll -- with gaming revenue of at least $1 billion for seven consecutive months.
Gambling 911
November 24, 2021
A recent study by researchers at the University of Nevada Las Vegas (UNLV) came to a startling conclusion, which many feel could shake up the casino world –in terms of game mechanics, house edges, and even marketing.
CDC Gaming Reports Inc.
November 23, 2021
Every time Anthony Lucas, Ph.D., and his colleagues at the University of Nevada, Las Vegas, produce a study about slot machines, he gets feedback from the gaming industry.

Articles Featuring Anthony F. Lucas

people doing research
Research | December 27, 2021

UNLV researchers made international headlines this year with their discoveries. Here's a roundup of some of our top stories of 2021.

D73827_005 Food Pantry Opening .JPG
Campus News | December 8, 2021

A collection of news stories featuring research and accomplishment at UNLV.

Eight UNLV graduates pose for a photo in their graduation attire.
Campus News | June 11, 2020

A collection of stories featuring UNLV’s continued flexibility and adaptability in the face of COVID-19.