Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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hospitality & tourism

Anthony F. Lucas In The News

August 20, 2021
Bay Staters will soon be able to play poker in-state again, when MGM Springfield opens its doors to poker players by the end of the year.
July 30, 2021
If Encore Boston Harbor was to reintroduce poker right now, as some of its guests have demanded, it would require the casino to close other table games because it cannot find enough people to hire as dealers, an executive told the Gaming Commission on Thursday.
July 30, 2021
If Encore Boston Harbor was to reintroduce poker right now, as some of its guests have demanded, it would require the casino to close other table games because it cannot find enough people to hire as dealers, an executive told the Gaming Commission on Thursday.
July 16, 2021
As players grow increasingly antsy about the lack of poker at Massachusetts casinos and the vague timeline for a decision on its fate, regulators and lawyers from the Gaming Commission are looking for answers from gaming executives.

Articles Featuring Anthony F. Lucas

Eight UNLV graduates pose for a photo in their graduation attire.
Campus News | June 11, 2020
A collection of stories featuring UNLV’s continued flexibility and adaptability in the face of COVID-19.
unlv professor arya udry looks at a meteorite that she's holding up to the light
Research | December 26, 2019
A collection of stories featuring interesting discoveries driven by UNLV that have made news in 2019.
People preparing to cut ribbon on new Fertitta Complex
Campus News | November 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
Reel slot machine on casino floor
Research | July 12, 2019
As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.