Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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hospitality & tourism

Anthony F. Lucas In The News

Las Vegas Review Journal
January 2, 2020
When Las Vegas first unveiled its “What Happens Here, Stays Here” slogan in 2003, it was much easier for tourists to keep their trip under wraps.
CDC Gaming Reports
November 13, 2019
Artificial intelligence has weighed in on the ongoing debate over whether regular slot players can tell the difference in house edge from one game to another.
Rockford Register Star
October 21, 2019
Bad news for lovers of Texas Hold ’em, seven-card stud and Omaha Hi-Lo: Hard Rock Casino Rockford is not planning to offer live poker.
Herald & Review
October 21, 2019
Bad news for lovers of Texas Hold 'em, seven-card stud and Omaha Hi-Lo: Hard Rock Casino Rockford is not planning to offer live poker.

Articles Featuring Anthony F. Lucas

unlv professor arya udry looks at a meteorite that she's holding up to the light
ResearchDecember 26, 2019
A collection of stories featuring interesting discoveries driven by UNLV that have made news in 2019.
People preparing to cut ribbon on new Fertitta Complex
Campus NewsNovember 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
Reel slot machine on casino floor
ResearchJuly 12, 2019
As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.