Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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Anthony F. Lucas In The News

CDC Gaming Reports
November 13, 2019
Artificial intelligence has weighed in on the ongoing debate over whether regular slot players can tell the difference in house edge from one game to another.
Rockford Register Star
October 21, 2019
Bad news for lovers of Texas Hold ’em, seven-card stud and Omaha Hi-Lo: Hard Rock Casino Rockford is not planning to offer live poker.
Herald & Review
October 21, 2019
Bad news for lovers of Texas Hold 'em, seven-card stud and Omaha Hi-Lo: Hard Rock Casino Rockford is not planning to offer live poker.
Ars Technica
October 3, 2019
It's a well-worn mantra that when it comes to casinos, the house always wins, at least in the long term. That's because casinos maintain a small house "edge"—not enough to scare gamblers away, but sufficient to ensure that the house ultimately comes out ahead. Some gamblers think they can get around this by jumping from slot machine to slot machine, for instance, in hopes of hitting one at just the right time to win a big payout.

Articles Featuring Anthony F. Lucas

People preparing to cut ribbon on new Fertitta Complex
Campus NewsNovember 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
Reel slot machine on casino floor
ResearchJuly 12, 2019
As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.