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Anthony F. Lucas

Professor, Hotel Administration

Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

About

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

Anthony F. Lucas In The News

Jan 22, 2018

It’s hard to imagine that someone as smart as William Weidner, former president and chief operating officer of Las Vegas Sands and one of the backers of the Lucky Dragon, could have been so wrong about positioning the off-Strip casino, which closed its doors Jan. 4 and faces a foreclosure auction on Feb. 6.

Jul 11, 2017

Most marijuana dispensaries in Las Vegas reported similar results during the first week of legal recreation sales: Long lines of eager customers and strong revenue.

Jun 27, 2017

It was Station Casinos’ flagship property when it opened in 1997, a resort that easily could have been built on the Strip instead of in suburban Henderson.

Apr 26, 2017

Las Vegas is a gambling mecca that attracts millions of tourists from around the world with its great climate and entertainment-packed resorts. Those millions of visitors, hotel marketing experts say, can be categorized into four buckets: wholesale customers, group customers, FIT (free independent travelers) and casino discount customers.

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