Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hotel Administration, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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hospitality & tourism

Anthony F. Lucas In The News

Las Vegas Review Journal
May 26, 2020
When they open June 4, Las Vegas Strip casinos are almost certain to take steps to protect the health of workers and guests.
Casino Review
March 4, 2020
While many Nevada poker rooms have shut down over the last decade, Aria Resort and Casino has doubled down on the game, opening a second poker venue in 2018.
Las Vegas Review Journal
February 25, 2020
Las Vegas has become a graveyard for poker rooms, with Clark County casinos shuttering more than 30 rooms over the last decade.
Las Vegas Review Journal
February 24, 2020
Las Vegas has become a graveyard for poker rooms, with Clark County casinos shuttering more than 30 rooms over the last decade.

Articles Featuring Anthony F. Lucas

unlv professor arya udry looks at a meteorite that she's holding up to the light
ResearchDecember 26, 2019
A collection of stories featuring interesting discoveries driven by UNLV that have made news in 2019.
People preparing to cut ribbon on new Fertitta Complex
Campus NewsNovember 1, 2019
A collection of local, national, and international news stories highlighting the people and programs of UNLV.
Reel slot machine on casino floor
ResearchJuly 12, 2019
As casino operators optimize the house advantage, a new UNLV study contradicts long-held beliefs about a player’s ability to detect differences in how much – and how often – a slot machine pays.