Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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Anthony F. Lucas In The News

Casino.org
In the game of blackjack, it’s a common myth that the player on third base — the last player to act before the dealer — holds more cards than they actually do. According to this myth, if this player makes a bad move, it will always negatively impact the other player’s outcomes, “killing” the game.
Casino.org
Five red roulette numbers in a row doesn’t mean a black one is more likely on the sixth spin. Even if you recognize the truth of this statement, whenever that sixth spin lands on black, it can still be difficult to resist learning incorrectly from the experience.
Casino.org
One of the most enduring myths of the casino floor is that a slot machine is more likely to hit a jackpot when it hasn’t for a while, because it’s “due.” Watch any busy bank of slots and you’re likely to see gamblers playing musical stools, attempting to get a feel for which machine is next to pay off big.
State House News Service
Gaming regulators made clear to Encore Boston Harbor and MGM Springfield on Thursday that they are not satisfied with the scant availability of live poker nearly a year after the two casinos were given the go-ahead to fully reopen.

Articles Featuring Anthony F. Lucas

people doing research
Research | December 27, 2021

UNLV researchers made international headlines this year with their discoveries. Here's a roundup of some of our top stories of 2021.

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Campus News | December 8, 2021

A collection of news stories featuring research and accomplishment at UNLV.

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Campus News | June 11, 2020

A collection of stories featuring UNLV’s continued flexibility and adaptability in the face of COVID-19.