Anthony F. Lucas

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Professor, Hospitality

Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in UNLV’s William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and UNLV’s Boyd Research Award. Lucas co-authored Introduction to Casino Management, Principles of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

B.S., Accounting, Ball State University
M.B.A., University of Nevada, Las Vegas
Ph.D., Hotel Administration, University of Nevada, Las Vegas

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Anthony F. Lucas In The News

G2E: Beyond the Vegas model: What non-gaming really contributes

CDC Gaming

The panel was in agreement that the locals casinos (which pretty much describes all casinos not on the Strip) never treated their non-gaming attractions such as restaurants as standalone profit centers. In fact, they’re often content to lose money or just break even, as long as those venues support the gaming products.

Fertitta’s $17.6B takeover bid approved by Caesars shareholders

Caesars Entertainment Inc. shareholders approved Tilman Fertitta’s proposed $17.6 billion acquisition of the casino company Tuesday, clearing a major hurdle in the deal that would take the casino giant private.

What Kalshi geofencing deal means for Nevada bettors and sportsbooks

With the college football and NFL seasons approaching, Nevada’s agreement requiring prediction market operator Kalshi to block certain trades inside the state is drawing attention for its potential impact on local sportsbooks, consumers and similar legal battles nationwide.

Las Vegas resorts bet on all-inclusive offers to lure visitors

It's 9:30 p.m. on Tuesday after the July 4 weekend, and things are slow on the casino floor at the Luxor resort on the Las Vegas Strip. Every open gaming table has empty seats, though an occasional excited shout can be heard across the floor.