Las Vegas-based experts have outlined the emerging topics on responsible gaming in 2025, including the changing terminology around the subject and what the industry should be doing instead.

Narrativa is among a crop of startups seizing on the artificial intelligence boom to enthusiastically automate writing tasks that would once have fallen to humans. From penning regulatory documentation for Pfizer to zhuzhing up marketing copy for insurance and e-commerce firms and helping generate breaking news articles for The Wall Street Journal, the Los Angeles-based Narrativa boasts roughly 50 clients in various industries. But one of its core focus areas, comprising a quarter of its business, is a little more polarizing than the rest: gambling.

Narrativa is among a crop of startups seizing on the artificial intelligence boom to enthusiastically automate writing tasks that would once have fallen to humans. From penning regulatory documentation for Pfizer to zhuzhing up marketing copy for insurance and e-commerce firms and helping generate breaking news articles for The Wall Street Journal, the Los Angeles-based Narrativa boasts roughly 50 clients in various industries. But one of its core focus areas, comprising a quarter of its business, is a little more polarizing than the rest: gambling.

The link between artificial intelligence and ethics is critical and under observation from many sectors.

The year 2024, which is almost behind us, leaves an important legacy for everyone, people, associations and companies from almost all parts of the world: the now massive introduction of artificial intelligence. A legacy that has already demonstrated its weight and potential, to the point that the European Union itself has intervened with a framework regulation that member states can and must adapt, but which deserves and will surely have even broader impacts in the near future.

The year 2024, now almost behind us, leaves everyone, people, associations and companies from almost every part of the globe an important legacy: the now massive introduction of artificial intelligence. A legacy that has already demonstrated its weight and potential, so much so that the European Union itself has intervened with a framework regulation that member states can and must adapt, but which deserves and will certainly have even wider impacts in the near future. In everyone's life, as mentioned. And also in the gaming and casino sector , which just this year have begun to use artificial intelligence not only for the automatic detection of player behavior, a very useful tool also for the purpose of preventing or treating pathological gambling, but also at a generative level.

Few technologies have pervaded the social conscience and disrupted industries as quickly as artificial intelligence, or AI, has. Far from a buzzword or a flash in the pan, AI has spread its tendrils to reach every nook and cranny of the tech world, including and perhaps especially gambling.

Focal Research Consultants announced today that the Focal team is working with Dr. Kasra Ghaharian and Dr. Piyush Puranik at the University of Nevada, Las Vegas (UNLV) International Gaming Institute on a collaborative program of research around continuous play. The results of this research will inform best practices for when and how responsible gambling interactions can be conducted in venues to better support players at risk of harm.