Kasra Ghaharian

Director of Research, International Gaming Institute
Expertise: AI use and ethics in the gaming industry, Data science and gambling, Casino payments modernization, Responsible gambling, Consumer protection

Biography

Kasra Ghaharian is the director of research for UNLV's International Gaming Institute. He is a global gaming expert who specializes in online settings and AI applications, machine learning, consumer protection, and payments modernization.

Ghaharian brings several years of industry experience in digital analytics, strategic marketing, e-commerce analysis and product management, enterprise strategy, and sales at several of the world's largest casino-hotel companies to the position. 

His scholarly works have examined ways to improve industry tech and user experience. While pursuing his Ph.D., Ghaharian explored the implications of digital payments for the gambling industry and applied machine learning to payment transaction data to uncover behavioral patterns and potential markers of problem gambling. His master's thesis was a first-of-its-kind study to apply mathematical methods to the age-old task of optimizing the casino floor. His current research projects include using consumer bank transaction data to support gambling harm prevention and investigating the efficacy of AI chatbots to educate consumers about responsible gambling. 

Ghaharian has been called upon by media outlets including BBC, Sports Handle, and Inside Asian Gaming to offer industry insights.

Education

  • Ph.D., Hospitality Administration/Management, UNLV
  • MS., Hotel and Gaming, UNLV
  • M.S., Sport and Exercise Nutrition, Middlesex University
  • B.S., Hotel and Gaming, UNLV
  • B.S., Business, University of Surrey

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Kasra Ghaharian In The News

Las Vegas Review Journal
UNLV is studying sports gambling responsibility with its 2025 ESPN Research Fellowship. The university’s International Gaming Institute is issuing a request for proposals to award up to four six-month, non-resident fellowships of $5,000 each to support research initiatives that advance theoretical and practical understanding of responsible gambling practices in sports media.
CDC Gaming
Las Vegas-based experts have outlined the emerging topics on responsible gaming in 2025, including the changing terminology around the subject and what the industry should be doing instead.
Yahoo!
Narrativa is among a crop of startups seizing on the artificial intelligence boom to enthusiastically automate writing tasks that would once have fallen to humans. From penning regulatory documentation for Pfizer to zhuzhing up marketing copy for insurance and e-commerce firms and helping generate breaking news articles for The Wall Street Journal, the Los Angeles-based Narrativa boasts roughly 50 clients in various industries. But one of its core focus areas, comprising a quarter of its business, is a little more polarizing than the rest: gambling.
Business Insider
Narrativa is among a crop of startups seizing on the artificial intelligence boom to enthusiastically automate writing tasks that would once have fallen to humans. From penning regulatory documentation for Pfizer to zhuzhing up marketing copy for insurance and e-commerce firms and helping generate breaking news articles for The Wall Street Journal, the Los Angeles-based Narrativa boasts roughly 50 clients in various industries. But one of its core focus areas, comprising a quarter of its business, is a little more polarizing than the rest: gambling.

Articles Featuring Kasra Ghaharian

spring flowers
Campus News | March 6, 2025

The rosiest headlines and highlights featuring the students and faculty of UNLV.

A UNLV student studies with the Strip in the distance.
Campus News | February 4, 2025

Headlines and highlights featuring the students and faculty of UNLV.

unlv pumpkins
Campus News | November 4, 2024

A monthly roundup of the top news stories at UNLV, featuring the presidential election, gaming partnerships, and much more.

Students pass by Lied Library as they walk campus on the first day of Fall 2024 semester classes
Campus News | September 6, 2024

A collection of news highlights featuring students and faculty.