Kasra Ghaharian

Director of Research, International Gaming Institute
Expertise: AI use and ethics in the gaming industry, Data science and gambling, Casino payments modernization, Responsible gambling, Consumer protection

Biography

Kasra Ghaharian is the director of research for UNLV's International Gaming Institute. He is a global gaming expert who specializes in online settings and AI applications, machine learning, consumer protection, and payments modernization.

Ghaharian brings several years of industry experience in digital analytics, strategic marketing, e-commerce analysis and product management, enterprise strategy, and sales at several of the world's largest casino-hotel companies to the position. 

His scholarly works have examined ways to improve industry tech and user experience. While pursuing his Ph.D., Ghaharian explored the implications of digital payments for the gambling industry and applied machine learning to payment transaction data to uncover behavioral patterns and potential markers of problem gambling. His master's thesis was a first-of-its-kind study to apply mathematical methods to the age-old task of optimizing the casino floor. His current research projects include using consumer bank transaction data to support gambling harm prevention and investigating the efficacy of AI chatbots to educate consumers about responsible gambling. 

Ghaharian has been called upon by media outlets including BBC, Sports Handle, and Inside Asian Gaming to offer industry insights.

Education

  • Ph.D., Hospitality Administration/Management, UNLV
  • MS., Hotel and Gaming, UNLV
  • M.S., Sport and Exercise Nutrition, Middlesex University
  • B.S., Hotel and Gaming, UNLV
  • B.S., Business, University of Surrey

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gaming & gambling

Kasra Ghaharian In The News

Nevada Current
From kiosks designed to speed customer check-in to vibrant casino games, Nevada’s tourism industry is putting artificial intelligence to work.  But one of AI’s potential best uses – its ability to assimilate massive amounts of data and identify patterns that could detect fraud and money laundering – is taking a back seat to automating table games and replacing bartenders.  
CNET
Both sports betting and generative AI have become dramatically more common in recent years, and their intersection poses risks for consumers. It used to be that you had to go to a casino or call up a bookie to place a bet, and you got your tips from the sports section of the newspaper. Now you can place bets in apps while the game is happening and ask an AI chatbot for advice.
Casinos.com
Artificial intelligence is a facet of technology in all of our lives and may be reshaping the gaming industry as we know it. From slot machines that track your every spin to surveillance cameras that can predict a fight before it happens, AI is finding its way into nearly every corner of the gambling world.
Yahoo! Sports
Research director discusses how artificial intelligence is changing the game in virtually every field.

Articles Featuring Kasra Ghaharian

Students on campus.
Campus News | October 6, 2025

A selection of top news headlines featuring UNLV faculty and students.

First day of classes.
Campus News | September 9, 2025

The top news stories starring university students and staff.

Spring flowers
Campus News | April 3, 2025

The students and faculty of UNLV are springing into headlines around the country.