A growing online trend encourages women to quit their jobs, run the home and defer to their husbands. This “tradwife” movement urges a return to traditional roles and, when researchers in the US recently set out to examine what kind of men support it, they expected to find a cohort fond of old-fashioned chivalry. The reality, they say, was rather different.

The feminist scientific journal Psychology of Women Quarterly recently put out a whole issue centered entirely on the #tradwife phenomenon, and it is fascinating.

A recent study published in Psychology of Women Quarterly suggests that young men who favor the internet subculture known as the tradwife movement tend to hold hostile and patronizing sexist attitudes. The findings provide evidence that the appeal of this lifestyle for men is rooted in a desire for traditional power dynamics rather than a simple preference for a stay-at-home partner.

The image is carefully curated: sourdough cooling on a scrubbed wooden counter, a woman in a floral apron, a husband greeted at the door. The #tradwife movement has attracted millions of followers across TikTok and YouTube since it began gathering momentum during the pandemic lockdowns of 2020, and it presents itself as a domestic idyll, a nostalgic retreat from the grinding complexity of modern life. You might reasonably reckon the men drawn to it are the chivalrous sort. The ones who believe women deserve protecting, cherishing, putting on a pedestal. Turns out, no.

The pay gap—or the difference in earnings between men and women—persists throughout the U.S., with full-time working women earning just 81 cents for every dollar earned by men in 2024. A recent business.com analysis of U.S. Census data shows Nevada’s full-time workforce faring better than all but Vermont, but Henderson remains a major outlier. The city had the 15th largest gap in the study, with an average female resident earning $19,645 less than her male counterpart. That’s about 2.5 times greater than Las Vegas’ $8,172 and Nevada’s $7,805, and consistent with a 2024 UNLV Lincy Institute and Brookings Mountain West study ranking it 21st. Let’s take a closer look at these trends in honor of Equal Pay Day on March 26.

A new survey shows why girls play sports, and here's a hint—it's not all about winning.

New research sheds light on why some individuals choose to remain in romantic relationships characterized by high levels of conflict. The study, published in the Journal of Applied Social Psychology, suggests that benevolent sexism and anxious attachment styles may lead people to base their self-worth on their relationship status, prompting them to utilize maladaptive strategies to maintain the partnership.

A new meta-synthesis sheds light on the wide range of motivations that drive people to use dating apps—especially among underrepresented groups such as sexual minorities and older adults. Published in the Journal of Social and Personal Relationships, the study synthesizes findings from 21 qualitative investigations, identifying eight major themes that go beyond the common stereotypes of online dating. The results suggest that motivations vary depending on age and sexual identity, and that existing survey tools may miss some of the reasons people turn to these platforms.