Biography

UNLV Lee Business School professor Yong Li is an internationally recognized expert in entrepreneurship. In addition to corporate strategy, international business, venture capital, crowdfunding, and new venture innovation, he studies investment decisions made under uncertainty — such as when to invest in a startup and when entrepreneurs should shift gears and experiment with something new. 

Passionate about helping industry newcomers build entrepreneurial pipelines, Li has developed impactful programs such as the "Entrepreneurship Lab" and created a campus-wide pitch competition, a seed-funding student program, and various scholarly programs to encourage multidisciplinary research.

Li is the research director of the Troesh Center for Entrepreneurship and Innovation, and serves on the steering committee of UNLV Brain Health Innovation Incubator. He regularly interacts with local investors, and has consulted for and served on the advisory boards of several companies and startups. 

He is currently co-editor for the Strategic Entrepreneurship Journal, and has also been an editorial board member of leading research publications including the Academy of Management Review and Journal of International Business Studies.