Han-fen Hu (Management, Entrepreneurship, and Technology); Anjala Krishen (Marketing); and Jesse Barnes (Public Affairs) recently had their paper, "Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse," accepted by the Journal of Business Research. This interdisciplinary study examines the relationship between water reuse educational materials and consumer acceptance of planned water reuse. Barnes is a Ph.D. candidate in the School of Public Policy and Leadership.