Han-fen Hu, Ph.D., is a professor in the Department of Information Systems at UNLV. Hu received her Ph.D. at the David Eccles School of Business, University of Utah. Her research interests include electronic commerce, online consumer behavior, and organizational technology strategy. She has papers published in MIS Quarterly; Journal of Management Information Systems; Information and Management; Journal of Business Research; International Journal of Contemporary Hospitality Management; Psychology and Marketing; Journal of the American Society for Information Science and Technology; Current Issues in Tourism; Communications of the Association of Information Systems and other information systems and marketing journals.