In The News: Lee Business School

Southern Nevada’s jobless rate was again one of the highest in the country for large metro areas, new data shows. The Las Vegas-area’s unemployment rate in September, 5.7 percent, was third highest among the 50-plus metro areas with at least 1 million people, according to the U.S. Bureau of Labor Statistics.

For years, Nevada has ranked near the bottom of all states in unemployment rate — and there are few signs of that changing. Since the start of 2022, the Silver State’s unemployment rate has never exceeded 5.8 percent or fallen below 5 percent, marks that are well behind most other states. According to the latest federal unemployment data, 45 states had unemployment rates under 5 percent. But is there significant cause of concern? Or is the stagnant rate expected? According to experts who spoke with The Nevada Independent, it’s a mixed bag.

Station Casinos has officially opened a new high-limit room and parking garage at its Durango location, marking the latest phase of a $100 million expansion. The new garage offers 1,800 free parking spots, allowing patrons easier access to the expanded gaming floor.

As e-scooters and e-bikes have become more popular around the Las Vegas Valley and across the country, the increase in ridership has also helped lead to some grim statistics.

November through January is typically the biggest time of the year we see scams. Often, scammers are using the method of ‘pulling on the heart strings.’ Scams fall into a lot of variety; some are low-key tech – which can be a simple go-fund-me.

All told, UNLV’s Lied Center for Real Estate reported in September that Las Vegas’ housing market was “largely unaffordable for much of the local population.”
The U.S. Travel Association recently released its Travel Forecast, projecting little growth in spending for 2025 but a significant decline in international inbound travel.
According to a UNLV cybersecurity study from September, Nevada casinos in particular “are opportunistic targets because they have an extensive array of cyber entry points, have lots of money, and the public outcry is less conspicuous when they are attacked”. The study listed nearly 50 confirmed Nevada cyber incidents from 2007-2023, with the majority coming from 2015 onward. This increase in activity might overload the board with “false alarm” notifications, stakeholders warned.

Southern Nevada business leaders’ confidence fell this quarter to the lowest level since the Great Recession, amid weak tourism and economic uncertainty, according to UNLV’s Center for Business and Economic Research.

As the holiday season unfolds, consumers are navigating the complexities of dynamic pricing, a strategy where prices fluctuate based on demand and other factors. Economist Mark Tremblay from UNLV explains that dynamic pricing, while not new, has become more prevalent with the rise of online shopping, where prices can change by the second. This approach is now extending to brick-and-mortar stores through digital price tags, allowing for frequent price updates without the need for physical changes.
As 2025 comes to a close, Las Vegas is looking towards a potential resurgence in its tourism sector in the upcoming year. The Center for Business and Economic Research at the University of Nevada, Las Vegas (UNLV) has released a study suggesting that the slump in visitor numbers currently affecting the city may end in 2026. However, experts agree that the future of tourism in Las Vegas is dependent on a variety of broader economic factors.

As 2025 draws to a close, Las Vegas is looking ahead to a potentially brighter year for its hospitality industry, which supports more than one in four jobs in the state. The Center for Business and Economic Research at UNLV has released a study suggesting that the current slump in visitor numbers could end in 2026.