Eda Anlamlier and Anjala Krishen (both Marketing and International Business) presented a research paper at the American Marketing Association Winter Conference in Las Vegas. "Advertising Engagement on Social Media: FoMO, Information Overload, Basic Motivations" was co-authored with Myla Bui of Loyola Marymount University. Anlamlier…

Marla Royne Stafford (Marketing & International Business) and co-author Jonathan Ross GIlbert (University of Arizona) have had their paper, "A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising," accepted for publication in the Journal of Advertising. The journal is the leading publication in the advertising discipline.

Caren Royce Yap (Marketing and International Business) was recognized as an AAPI (Asian American and Pacific Islander) trailblazer in the Las Vegas community by the Asian Community Development Council (ACDC) at its first InspirAsian Gala, which took place in December. Yap, who serves as CSUN president, was the youngest of the eight trailblazers…

Anjala Krishen (Marketing & International Business) published a paper in Journal of Advertising (Lee Business School A- level publication) with Angeline Close Scheinbaum (faculty at Clemson University), Buduo Wang (doctoral student at UT Austin), and Siyan Li (doctoral student at UT Austin) The article is "How Affective Evaluation and Tourist…

Eda Anlamlier and Anjala Krishen (Marketing and International Business) have published their article entitled "Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement" in the Psychology & Marketing journal with their co-authors My (Myla) Bui of Loyola Marymount University and Orie…

Robyn Raschke (Accounting) and Anjala Krishen (Marketing and International Business) published with their co-author Michael Lee of the Skema Business School in the Journal of Business Research, "Signaling green! firm ESG signals in an interconnected environment that promote brand valuation."    

Alain Bengochea (Education) co-authored an article titled "Building on ELA Vocabulary Instruction to Develop Language Resources" in the The Reading Teacher.  This content analysis provides a snapshot of fourth grade English language arts vocabulary instruction before and after implementation of college and career readiness standards…

Anjala Krishen (Marketing and International Business) published her paper entitled "Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience" in the Journal of Marketing Education. The goal of this study is to examine relationships between creative divergent…

Kim Nehls  (Marketing and International Business) published an article, "Building homes and hopes: The transformative service of YouthBuild Las Vegas," in the Journal of Services Marketing. This study aims to fill the call for more transformative service research specifically related to urban education, poverty, and well-…

Jesse Barnes (Public Policy & Leadership), Anjala Krishen (Marketing & International Business), and Han-fen Hu (Management, Entrepreneurship, & Technology) recently had their paper, "Untapped Knowledge about Water Reuse: the Roles of Direct and Indirect Educational Messaging," published in Water Resources Management. This study…

Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital…

Anjala Krishen (Marketing and International Business) and Brian Labus (Epidemiology and Biostatistics) were interviewed by KNPR's State of Nevada this week. They participated as panel experts in the episode "Vaccinated, Now What?" Labus provided advice on COVID prevention measures as the proportion of vaccinated Nevadans increases. Krishen…