"How much does this cost?" has become a surprisingly complicated question.

The rules of shopping have changed under our noses. While we expect some price fluctuations across the economy — plane tickets, concert tickets, and rideshares, for example — there's something that feels different about gamifying my denim purchases. Dynamic pricing has become more common across the economy, with digital price tags shifting costs for consumers at retailers from Walmart to Kroger.

The NBA could be coming to Las Vegas. The board of governors approved a vote on Wednesday to explore bids and applicants for a new franchise in both Las Vegas and Seattle. The goal is to have the team ready to play in the 2028-2029 season. This is the closest Vegas has come to an NBA team.

For decades, Las Vegas has been one of the fastest-growing cities in the country. But wages in a state known for its hospitality industry aren’t rising fast enough to keep up with soaring home prices. Facing a shortage of 200,000 housing units, the state legislature has been looking for solutions. But as Here & Now’s Peter O’Dowd reports, it won’t be easy to rescue Nevada’s reputation as an affordable place to live.

The findings from the LVCVA’s annual visitor profile show that while fewer people came to Las Vegas in 2025, those who did visit tended to spend more during their stay.

Now when you walk into a Dollar Tree store, you’ll not only see items priced at $1.25, $3, and $5, you’ll also see items priced much higher. These are pretty obvious changes, but what you may not notice is the shrinkflation that might be happening in plain sight. Here’s how.

Prices for products and services are likely to surge because of the conflict in the Middle East, and Las Vegas drivers are already worried when it comes to gas prices. According to AAA, the national average for a gallon of gasoline was $3.25 as of Thursday. In Las Vegas, that average is $3.90.

Economists say the rising price of oil due to military conflict in Iran has impacts beyond driving up the cost of fuel.

As concerns grow over the United States involvement in Iran, so have the concerns of how the turmoil may impact local economies.

It helps that Nevada is already active in all seven stages of that supply chain—from exploration and mining to manufacturing and recycling. According to a 2022 report by UNLV researchers, the state employs more than 9,000 across the entire process, including over 60% of the nation’s lithium-ion battery jobs. That number could soon surge, as the report estimates that the global battery industry will grow to $115 billion by 2030—a 422% increase from 2020.

The latest annual economic benefit projection is larger than the $1 billion figure that Gov. Wes Moore and other officials shared shortly after Sphere announced its plans to expand. But economists say economic impact estimates are often inflated.

Overall, UNLV’s Lied Center for Real Estate reported in September that Las Vegas’ housing market was “largely unaffordable for much of the local population.”