Mark Tremblay

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Professor of Economics

Expertise: The digital economy, Ridesharing, Homesharing, Marketplaces, Pricing strategies

Biography

Mark Tremblay is an assistant professor of economics in UNLV's Lee Business School. He's an expert on the digital economy and its impact on traditional markets.

Many of his studies analyze the effects of recent policy measures targeting digital platforms (e.g., sales tax collection, fee transparency, or allowing surge pricing). His research includes ongoing projects on homesharing (Airbnb), ridesharing (Uber and Lyft), content creation (YouTube and Patreon), and marketplace platforms (Amazon).

Tremblay has consulted with the City of Oxford, Ohio in revising their short-term rental policies. He additional serves as a research affiliate at the CESifo Research Network, a global consortium of leading economists who study and contribute to advancements in the field and related policy.

Education

Ph.D., Economics, Michigan State University
B.S., Economics, Pacific Lutheran University

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Mark Tremblay In The News

Fury as consumers learn Uber and Lyft charge different prices for the same rides and offer deceptive discounts

An analysis by researchers at the University of Nevada, Las Vegas, found that 12 percent of Uber rides and 21 percent of Lyft rides displayed discounts - a significant increase from levels recorded just two years earlier.

Different Prices for the Same Ride: How Uber and Lyft Use AI to Get More Money Out of You

Consumer Reports

A Consumer Reports investigation found that customers see dramatically different prices for the same rides ordered at the same time. The study also raises questions about consumer discounts.

Dynamic pricing is going to drive us crazy

Business Insider

"How much does this cost?" has become a surprisingly complicated question.

The great Old Navy pricing experiment

Business Insider

The rules of shopping have changed under our noses. While we expect some price fluctuations across the economy — plane tickets, concert tickets, and rideshares, for example — there's something that feels different about gamifying my denim purchases. Dynamic pricing has become more common across the economy, with digital price tags shifting costs for consumers at retailers from Walmart to Kroger.