Mark Tremblay

Professor of Economics
Expertise: The digital economy, Ridesharing, Homesharing, Marketplaces, Pricing strategies

Biography

Mark Tremblay is an assistant professor of economics in UNLV's Lee Business School. He's an expert on the digital economy and its impact on traditional markets.

Many of his studies analyze the effects of recent policy measures targeting digital platforms (e.g., sales tax collection, fee transparency, or allowing surge pricing). His research includes ongoing projects on homesharing (Airbnb), ridesharing (Uber and Lyft), content creation (YouTube and Patreon), and marketplace platforms (Amazon).

Tremblay has consulted with the City of Oxford, Ohio in revising their short-term rental policies. He additional serves as a research affiliate at the CESifo Research Network, a global consortium of leading economists who study and contribute to advancements in the field and related policy.

Education

  • Ph.D., Economics, Michigan State University
  • B.S., Economics, Pacific Lutheran University

Search For Other Experts On

economy

Mark Tremblay In The News

Business Insider
"How much does this cost?" has become a surprisingly complicated question.
Business Insider
The rules of shopping have changed under our noses. While we expect some price fluctuations across the economy — plane tickets, concert tickets, and rideshares, for example — there's something that feels different about gamifying my denim purchases. Dynamic pricing has become more common across the economy, with digital price tags shifting costs for consumers at retailers from Walmart to Kroger.
MoneyWise
If your grocery bill feels unpredictable lately, it may not be just inflation at work. A new investigation suggests that some shoppers are paying more than others for the exact same groceries — even when buying from the same store at the same time.
GoBankingRates
If timing matters for your budget, there are certain gift categories that show more reliable chances for last-minute price drops, according to ChatGPT. Retailers use dynamic pricing during the holidays, meaning prices can move up or down based on demand and inventory levels. It’s a pricing strategy that can make waiting until the final week before Christmas worthwhile for some purchases. Here are a few ways to take advantage if you still have some last-minute shopping to do.

Articles Featuring Mark Tremblay

Students on campus.
Campus News | October 6, 2025

A selection of top news headlines featuring UNLV faculty and students.

First day of classes.
Campus News | September 9, 2025

The top news stories starring university students and staff.