Mark Tremblay

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Professor of Economics

Expertise: The digital economy, Ridesharing, Homesharing, Marketplaces, Pricing strategies

Biography

Mark Tremblay is an assistant professor of economics in UNLV's Lee Business School. He's an expert on the digital economy and its impact on traditional markets.

Many of his studies analyze the effects of recent policy measures targeting digital platforms (e.g., sales tax collection, fee transparency, or allowing surge pricing). His research includes ongoing projects on homesharing (Airbnb), ridesharing (Uber and Lyft), content creation (YouTube and Patreon), and marketplace platforms (Amazon).

Tremblay has consulted with the City of Oxford, Ohio in revising their short-term rental policies. He additional serves as a research affiliate at the CESifo Research Network, a global consortium of leading economists who study and contribute to advancements in the field and related policy.

Education

Ph.D., Economics, Michigan State University
B.S., Economics, Pacific Lutheran University

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Mark Tremblay In The News

UNLV economist offers tips to navigate dynamic pricing during holiday shopping season

The holiday season is upon us, and shoppers are in the homestretch of their search for gifts. But what role will the economy, dynamic pricing, and shrinkflation play in consumers’ ability — or even interest — to cross items off their wish lists?

Dynamic pricing reshapes holiday shopping landscape

As the holiday season unfolds, consumers are navigating the complexities of dynamic pricing, a strategy where prices fluctuate based on demand and other factors. Economist Mark Tremblay from UNLV explains that dynamic pricing, while not new, has become more prevalent with the rise of online shopping, where prices can change by the second. This approach is now extending to brick-and-mortar stores through digital price tags, allowing for frequent price updates without the need for physical changes.

Is Nevada short-term rental law an Airbnb ‘ban in disguise’ in Vegas? Critics say so.

Short-term rentals booked through platforms such as Airbnb and Vrbo can be an attractive option for large families or groups visiting Las Vegas and looking to save a buck and avoid paying for several hotel rooms. However, permits for short term rentals in Southern Nevada are hard to come by.

Is Dynamic Pricing Coming to Las Vegas Hotel Shops?

InsideHook

Mark Tremblay, an assistant professor of economics at the University of Nevada Las Vegas, saw a connection between casinos using dynamic pricing for room rates and rolling them out elsewhere in the business. “It is clear that this is a trend we will see moving forward as physical stores begin to use digital price tags more frequently,” Tremblay told the Review-Journal.