1910s woman sitting in vintage car with large cardboard heart that reads: Your Ad Here

The Hidden History of Valentine's Day

UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday's evolution from fiction about love's golden age.

UNLV history professor and 19th-century pop culture expert Elizabeth Nelson studied the commercialization of Valentine's Day and other holidays. (Shutterstock)

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