When it comes to sex, people tend to focus on the good stuff: mind-blowing orgasms, positions, partners – that kind of thing. However, the other side of sex (the complicated side) is just as important to talk about, such as sexual anxiety.

Anxiety associated with sex or sexual activity is rooted in fear or discomfort from such an encounter. This is how Dr. Katherine Hertlein, a couples therapist and sex educator, explains it to the electronic newspaper Metro UK .

Created in partnership with world-renowned therapist Dr Katherine Hertlein, Blueheart is eradicating the financial, emotional and psychological barriers that put traditional therapy out of reach for many.

Resiliency is getting a lot of attention these days. There is high demand for the ability to keep going when things get tough and you need to adapt to what life, or a pandemic, tosses your way.

If the past six months have thrown your sexual relationships into stark relief, you’re not alone. A study of nearly 900 British adults by Anglia Ruskin University and Ulster University in May found that only 39.9 per cent had taken part in any form of sexual activity in the previous seven days.

Blueheart, a London, UK-based sex therapy app provider, raised £1m in seed funding.

Sex therapy startup Blueheart's in-app sessions are designed by Dr. Katherine Hertlein.

Impaired intimacy, satisfaction, and infidelity in a romantic relationship can fuel Interpersonal Electronic Surveillance (IES). IES may become the preferred method for resolving relationship issues, rather than direct communication, further reducing trust and intimacy, according to the peer-reviewed journal Cyberpsychology, Behavior, and Social Networking.