The first ad in MGM Resorts International’s massive new “Welcome to the Show” campaign featured cinema-like video of the company’s properties and attractions interspersed with written text such as “Mankind was not born to be bored” and “We invented MGM to entertain the human race.”

In the ultracompetitive energy drink category, Las Vegas-based Xyience is battling with the big boys for market share. The drinkmaker ranks sixth behind Red Bull, Monster Energy and Rock Star.