The masterclass “Betting on Influence: An Analysis of Sports Betting Influencers” will teach sportsbook operators how to use influencer marketing in a responsible and effective way.

Artificial intelligence has been around for decades, but its use has surged since the onset of ChatGPT. That growth is now reshaping the gaming industry, raising both big opportunities and new concerns about trust and player protection.

Saying Las Vegas needs to use every tool it can to attract tourists and offer experiences they want during a downturn in visitation, the CEO of Fifth Street Gaming continued his push for a marriage between the casino and cannabis industries.

Casino companies should be allowed to offer marijuana on their premises, although doing so would require a change in state gaming regulations and laws, some experts argued on Friday. During the third annual Cannabis and Gaming policy discussion — jointly sponsored by the UNLV International Gaming Institute and the Cannabis Policy Institute — state lawmakers and gaming industry experts discussed changes to current state policy.

An army of social media influencers attracts new bettors, new generation, new problems

Betting apps that take wagers on everything from sports to what public officials might say next have become increasingly popular. But online "prediction markets" are getting pushback from Nevada and Arizona.

Las Vegas has hosted major sports events for decades, from boxing championships to Formula One racing in the early 1980s. But 10 years ago, the city made a decision that reshaped its sports and entertainment identity: building T-Mobile Arena.

Missouri sportsbooks generated more tax revenue in the state's third month of legal betting than they did in the first two months combined, according to new Missouri Gaming Commission data.