Hotels have been making the most of the power of Gen Z consumers and getting locked into their preferences. Research has shown that Gen Z travelers’ tastes are more nuanced than what you might perceive at first glance, and although budget-conscious, they aren’t purely motivated by the price point of a product.

The panel was in agreement that the locals casinos (which pretty much describes all casinos not on the Strip) never treated their non-gaming attractions such as restaurants as standalone profit centers. In fact, they’re often content to lose money or just break even, as long as those venues support the gaming products.

To finish, film tourism will be a massive profit driver along the United States in 2026. Los Angeles, New York City, and Atlanta will reign supreme as the leaders in the booming film tourism sector.

In early June, government officials in Sardinia announced a new ordinance that restricts the use of umbrellas at Punta Molentis Beach for everyone between the ages of 10 and 65. But tourists and residents alike push back, pointing out Sardinia is one of the few beaches where anyone could create a shady spot in the sand.

Nevada’s bet on preserving its red rocks, open ranges and desert waterways is getting bigger. A $42 million investment announced this month by Gov. Joe Lombardo and the Conserve Nevada Program is heading into the next phase, with money directed to trails, habitat restoration and recreation infrastructure across the state.

The rise in large-scale music events being hosted in Las Vegas – including past performances from artists like Bruno Mars, Taylor Swift and Korean girl group TWICE – are attracting a new kind of crowd, one that might prefer fan experiences, photo pop-ups and curated food over gambling.  They’re spreading their spending across the city, from shows on the Strip to dinners at local restaurants and injecting financial support throughout the region – not just in tourism hotspots.

Sticking closer to home may not cushion the sticker shock. The nonprofit Institute on Taxation and Economic Policy estimated Americans would collectively spend an extra $3.5 billion on gasoline over the holiday weekend. The average price for a gallon of regular gas in the U.S. was $4.56 on Thursday compared to $3.18 a year ago, according to motor club AAA.

From "White Lotus" to "Game of Thrones," and Western movies, film and TV are reshaping where—and why—we travel, turning iconic on-screen settings into real-world bucket list destinations.