Stowe Shoemaker
Dean, Harrah College of Hospitality
Expertise: Casino marketing, Revenue management, Pricing, Consumer loyalty, Health care tourism
Biography
Stowe Shoemaker is the dean of the William F. Harrah College of Hotel Administration at UNLV. Prior to being named dean, Shoemaker served as a Lincy Professor at UNLV and the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College of Hotel Administration at the University of Houston. For many years he was a member of the executive education faculty at the Cornell University School of Hotel Administration, and for a time he maintained an appointment in the Division of Diagnostic Imagery at MD Anderson Cancer Center in Houston.
Throughout his career Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. He has taught marketing as well as the mathematics of casino games. He is currently helping write the strategic plan to bring health care tourism to Southern Nevada.
Shoemaker has an extensive background in strategic pricing, revenue management, and customer loyalty programs and has conducted research in these areas as well as in the hospitality in healthcare field.
His studies have appeared in the Journal of Pricing and Revenue Management, Cornell Hotel and Restaurant Administrative Quarterly, as well as several other academic journals and publications. Shoemaker has authored text books on hospitality marketing, published by Prentice Hall.
Education
- Ph.D., Services Marketing, Cornell University
- M.S., Hotel, Restaurant & Travel Administration, University of Massachusetts
- B.S., Business, University of Vermont
Stowe Shoemaker In The News
February 25, 2020
The unofficial theme for this year’s Verified, The Forbes Travel Guide Luxury Summit was being sustainable in the high-end hospitality world. But even with words like “reuse” and “repurpose” being sprinkled about much of the conversation, FTG’s three-day celebration at ARIA Resort & Casino in Las Vegas with more than 600 top hoteliers never felt recycled. From the black-tie gala emceed by Marisa Tomei to a thoughtful symposium that explored wellness, almost every aspect of the summit was fresh and focused on the future.
SBC Americas
February 25, 2020
University of Nevada Las Vegas (UNLV) has been gifted $9m by the San Manuel Band of Mission Indians this week in a move to position the university as the nation’s leading source for education and innovation related to tribal gaming operations and law.
European Gaming
February 25, 2020
UNLV announced a $9 million gift from the San Manuel Band of Mission Indians that will position the university as the nation’s leading source for education and innovation related to tribal gaming operations and law.
Indian Country Today
February 25, 2020
The University of Las Vegas Nevada announced Friday a $9 million gift from the San Manuel Band of Mission Indians that will position the university as the nation's leading source for education and innovation related to tribal gaming operations and law.
Articles Featuring Stowe Shoemaker
Campus NewsMarch 5, 2020
A collection of news stories from February highlighting the people and research of UNLV.
Business and CommunityFebruary 21, 2020
Historic agreement with San Manuel Band of Mission Indians will support teaching, education, and training opportunities for students, professionals, community members, and Native American tribes.
PeopleJanuary 10, 2020
From busboy to COO of one of the world's largest resort brands, Bill Hornbuckle has never forgotten those who helped him get to the top. Now, he’s determined to help others get there too.
Campus NewsMarch 14, 2017
Annual QS World University Rankings place UNLV at the top of inaugural ‘hospitality and leisure management’ subject listing.