Stowe Shoemaker

Dean, Harrah College of Hospitality
Expertise: Casino marketing, Revenue management, Pricing, Consumer loyalty, Health care tourism

Biography

Stowe Shoemaker is the dean of the William F. Harrah College of Hotel Administration at UNLV. Prior to being named dean, Shoemaker served as a Lincy Professor at UNLV and the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College of Hotel Administration at the University of Houston. For many years he was a member of the executive education faculty at the Cornell University School of Hotel Administration, and for a time he maintained an appointment in the Division of Diagnostic Imagery at MD Anderson Cancer Center in Houston.

Throughout his career Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. He has taught marketing as well as the mathematics of casino games. He is currently helping write the strategic plan to bring health care tourism to Southern Nevada. 

Shoemaker has an extensive background in strategic pricing, revenue management, and customer loyalty programs and has conducted research in these areas as well as in the hospitality in healthcare field.

His studies have appeared in the Journal of Pricing and Revenue ManagementCornell Hotel and Restaurant Administrative Quarterly, as well as several other academic journals and publications. Shoemaker has authored text books on hospitality marketing, published by Prentice Hall.

 

Education

  • Ph.D., Services Marketing, Cornell University
  • M.S., Hotel, Restaurant & Travel Administration, University of Massachusetts
  • B.S., Business, University of Vermont

Search For Other Experts On

gaming & gambling, hospitality & tourism, Las Vegas

Stowe Shoemaker In The News

Skift
October 2, 2020
The coronavirus pandemic continues to upend the global travel industry, but hospitality schools aren’t rushing to overhaul their curriculums around how to operate a travel business — yet.
El Tiempo
September 18, 2020
The University of Nevada Las Vegas (UNLV) College of Hospitality (Harrah Hotel College) received a historic $ 5 million donation from Panda Express restaurant chain co-founders Peggy and Andrew Cherng. The resources will be used to establish the first national academic program in fast-casual restaurant management.
KSNV-TV: News 3
September 17, 2020
In the history of Las Vegas few things have had the impact on our famous Strip quite like the coronavirus.
QSR
September 11, 2020
Fast-casual dining is dominating the restaurant industry, and its growth is expected to continue at a rapid pace in a post-pandemic economy.

Articles Featuring Stowe Shoemaker

student wearing face covering sits on ground, using laptop
Campus NewsOctober 9, 2020
Diversity, safety, and success become the foundation for UNLV.
Students walking outdoors with Hospitality Hall in background
Campus NewsSeptember 10, 2020
College receives $5 million gift from Panda Express co-founders Andrew and Peggy Cherng to support new program in rapidly growing field.
Representatives from the San Manuel Band of Mission Indians wrap UNLV Marta Meana in a blanket as part of the tribe's gift announcement to the university.
Campus NewsMarch 5, 2020
A collection of news stories from February highlighting the people and research of UNLV.
Group Portrait of Leaders from UNLV and San Manuel Band of Mission Indians
Business and CommunityFebruary 21, 2020
Historic agreement with San Manuel Band of Mission Indians will support teaching, education, and training opportunities for students, professionals, community members, and Native American tribes.