Stowe Shoemaker
Dean, Harrah College of Hospitality
Expertise: Casino marketing, Revenue management, Pricing, Consumer loyalty, Health care tourism
Biography
Stowe Shoemaker is the dean of the William F. Harrah College of Hotel Administration at UNLV. Prior to being named dean, Shoemaker served as a Lincy Professor at UNLV and the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College of Hotel Administration at the University of Houston. For many years he was a member of the executive education faculty at the Cornell University School of Hotel Administration, and for a time he maintained an appointment in the Division of Diagnostic Imagery at MD Anderson Cancer Center in Houston.
Throughout his career Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. He has taught marketing as well as the mathematics of casino games. He is currently helping write the strategic plan to bring health care tourism to Southern Nevada.
Shoemaker has an extensive background in strategic pricing, revenue management, and customer loyalty programs and has conducted research in these areas as well as in the hospitality in healthcare field.
His studies have appeared in the Journal of Pricing and Revenue Management, Cornell Hotel and Restaurant Administrative Quarterly, as well as several other academic journals and publications. Shoemaker has authored text books on hospitality marketing, published by Prentice Hall.
Education
- Ph.D., Services Marketing, Cornell University
- M.S., Hotel, Restaurant & Travel Administration, University of Massachusetts
- B.S., Business, University of Vermont
Stowe Shoemaker In The News
CleanLink
May 17, 2019
IEHA, a Division of ISSA, and the University of Nevada, Las Vegas (UNLV) William F. Harrah College of Hospitality (HCOH) have agreed to partner on research to assist hotel housekeepers. The organizations will work together to further shared goals of research-driven education for directors of housekeeping in hotels, casinos, cruise ships, and similar venues worldwide.
INCLEAN Magazine
May 14, 2019
IEHA, a division of ISSA, and the University of Nevada, Las Vegas William F. Harrah College of Hospitality (HCOH) have partnered on research to assist hotel housekeepers.
Merritt Hawkins Physician Staffing Blog
August 27, 2018
The healthcare industry can take cues from the hospitality industry in its efforts to boost patient satisfaction, said Stowe Shoemaker, PhD, dean of the William F. Harrah College of Hospitality at the University of Nevada Las Vegas.
March 19, 2018
Chris Singer approaches patients and their families sitting in a doctor’s waiting room with a smile every time.
Articles Featuring Stowe Shoemaker
PeopleJanuary 10, 2020
From busboy to COO of one of the world's largest resort brands, Bill Hornbuckle has never forgotten those who helped him get to the top. Now, he’s determined to help others get there too.
Campus NewsMarch 14, 2017
Annual QS World University Rankings place UNLV at the top of inaugural ‘hospitality and leisure management’ subject listing.
ResearchOctober 6, 2016
Discharge delays and bickering staff among the issues that compromise patient satisfaction, according to hotel administration professor Dina Zemke.
Business and CommunityJanuary 14, 2016
UNLV’s William F. Harrah College of Hotel Administration is poised to reach $30 million fundraising goal for new academic building as groundbreaking nears.