Stowe Shoemaker

Dean, Harrah College of Hospitality
Expertise: Casino marketing, Revenue management, Pricing, Consumer loyalty, Health care tourism

Biography

Stowe Shoemaker is the dean of the William F. Harrah College of Hotel Administration at UNLV. Prior to being named dean, Shoemaker served as a Lincy Professor at UNLV and the Donald Hubbs Distinguished Professor at the Conrad N. Hilton College of Hotel Administration at the University of Houston. For many years he was a member of the executive education faculty at the Cornell University School of Hotel Administration, and for a time he maintained an appointment in the Division of Diagnostic Imagery at MD Anderson Cancer Center in Houston.

Throughout his career Shoemaker has helped game developers test market new casino games (both slot machines and table games), developed programs to measure customer satisfaction for casino and hotel firms, and modeled the success and failure of marketing promotions. He has taught marketing as well as the mathematics of casino games. He is currently helping write the strategic plan to bring health care tourism to Southern Nevada. 

Shoemaker has an extensive background in strategic pricing, revenue management, and customer loyalty programs and has conducted research in these areas as well as in the hospitality in healthcare field.

His studies have appeared in the Journal of Pricing and Revenue ManagementCornell Hotel and Restaurant Administrative Quarterly, as well as several other academic journals and publications. Shoemaker has authored text books on hospitality marketing, published by Prentice Hall.

 

Education

  • Ph.D., Services Marketing, Cornell University
  • M.S., Hotel, Restaurant & Travel Administration, University of Massachusetts
  • B.S., Business, University of Vermont

Search For Other Experts On

gaming & gambling, hospitality & tourism, Las Vegas

Stowe Shoemaker In The News

September 27, 2021
From the self-service kiosks lining the entrances to QR codes dotting virtually every sign, it’s hard not to notice how COVID-19 has changed resorts in Las Vegas.
September 27, 2021
From the self-service kiosks at the entrance to the QR codes scattered on almost every sign, it’s not hard to notice how COVID-19 has transformed a resort in Las Vegas.
September 13, 2021
The International Luxury Hotel Association will hold its 10th annual INSPIRE21 conference at the Fairmont Miramar Hotel & Bungalows, Santa Monica on December 2-3.
August 9, 2021
While the pandemic slowed tourism worldwide, that was only temporary and the hospitality industry has come roaring back, said Stowe Shoemaker, dean of the college, in an interview with Vegas Inc.

Articles Featuring Stowe Shoemaker

students dance outdoors on UNLV's campus
Campus News | May 11, 2021
A collection of news stories highlighting remembrance, recovery, and progress at UNLV.
student wearing face covering sits on ground, using laptop
Campus News | October 9, 2020
Diversity, safety, and success become the foundation for UNLV.
Students walking outdoors with Hospitality Hall in background
Campus News | September 10, 2020
College receives $5 million gift from Panda Express co-founders Andrew and Peggy Cherng to support new program in rapidly growing field.
Representatives from the San Manuel Band of Mission Indians wrap UNLV Marta Meana in a blanket as part of the tribe's gift announcement to the university.
Campus News | March 5, 2020
A collection of news stories from February highlighting the people and research of UNLV.