Presentation: Nancy Lough

Nancy Lough (Educational Psychology and Higher Education) led the symposium on the Evolving Business of Women's Sport at the North American Society for Sport Management in New Orleans earlier this month. The symposium included two panels of authors who contributed to Lough's recently published book on the Handbook of the Business of Women's Sport. This book is the first to provide a comprehensive understanding of women's sport from a business perspective. 

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