Emma Frances Bloomfield (Communication Studies) has a chapter in the recently published volume: Scientists, Politics, and the Rhetoric of Public Controversy (edited by Pamela Pietrucci and Leah Ceccarelli). Her chapter is titled, "The Bro as Disingenuous Scientist Citizen," and explores how online "bros," namely Elon Musk, Jordan Peterson, and Andrew Tate, leverage masculinity and capitalist success as credibility markers to discuss scientific and medical topics for which they have no formal expertise. Forwarding the term "brothos," the chapter explores the relationship between masculinity and credibility in contemporary digital arguments about scientific topics.
