Emma Frances Bloomfield

Assistant Professor in Communication Studies
Expertise: Science Communication, Environmental Communication, Scientific Controversies, Climate Change, Intersection of Science and Religion, Strategies for Combating Misinformation and Talking with Skeptics

Biography

Currently an assistant professor at UNLV, Emma Frances Bloomfield studies science communication and public interactions and engagement with science. She is interested in a variety of intersections of science with religion, technology, politics, the economy, digital spaces, and news media.

Bloomfield has published about various scientific topics and how the public understands and responds to them, including topics such as climate change, the environment, evolution, science education, birth control, and religion in politics. As a communication scholar that focuses on rhetoric, she attends to the ways that people use symbols, such as language, to persuade, influence, and make connections with others — particularly in situations where this use of symbols leads to controversy, deliberation, and public concern.

In addition to studying scientific controversies and why they emerge, Bloomfield also researches strategies to curtail the spread of misinformation and strategies to engage science skeptics.

Education

  • PhD Communication, University of Southern California

Related Links

Emma Frances Bloomfield In The News

MarketWatch
June 2, 2020
You can’t exactly force friends, neighbors or strangers to wear a face covering to slow the spread of coronavirus, but experts prescribe a few approaches to help nudge them in the right direction — and keep yourself safe.
NPR
May 22, 2020
The World Health Organization has called the spread of misinformation around the coronavirus an "infodemic." So what do you do when it's somebody you love spreading the misinformation? In this episode, Maddie talks with Invisibilia reporter Yowei Shaw about one man's very unusual approach to correcting his family. And we hear from experts about what actually works when trying to combat misinformation.
KTNV-TV: ABC 13
May 20, 2020
The nation's top infectious disease expert Dr. Anthony Fauci has been recommending people wear face masks out in public since early April.
Daily Mail
May 18, 2020
A survey finds your stance on climate change determines your decision to wear a mask during the coronavirus pandemic.

Articles Featuring Emma Frances Bloomfield

Eight UNLV graduates pose for a photo in their graduation attire.
Campus NewsJune 11, 2020
A collection of stories featuring UNLV’s continued flexibility and adaptability in the face of COVID-19.
Campus NewsApril 9, 2020
A collection of news stories highlighting UNLV’s response to COVID-19 and faculty experts who have helped the community make sense of the pandemic and its impact to daily life.
four friends arguing
ResearchMarch 17, 2020
UNLV communication professor Emma Bloomfield on breaking through scientific misinformation
This illustration, created at the Centers for Disease Control and Prevention (CDC), reveals ultrastructural morphology exhibited by coronaviruses.
Campus NewsMarch 10, 2020
As coronavirus concerns grow, UNLV researchers available to provide expertise.