Emma Frances Bloomfield

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Associate Professor of Communication Studies

Expertise: Science communication, Environmental communication, Scientific controversies, Climate change, Sustainability, Intersection of science and religion, Strategies for combating misinformation and talking with skeptics, Social media, Storytelling

Biography

Currently an associate professor at UNLV, Emma Frances Bloomfield studies science communication and public interactions and engagement with science. She is interested in a variety of intersections of science with religion, technology, politics, the economy, digital spaces, and news media.

Bloomfield has published about various scientific topics and how the public understands and responds to them, including topics such as climate change, the environment, evolution, science education, birth control, and religion in politics. As a communication scholar that focuses on rhetoric, she attends to the ways that people use symbols, such as language, to persuade, influence, and make connections with others — particularly in situations where this use of symbols leads to controversy, deliberation, and public concern.

In addition to studying scientific controversies and why they emerge, Bloomfield also researches strategies to curtail the spread of misinformation and strategies to engage science skeptics.

Education

PhD Communication, University of Southern California

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communication, public speaking, relationships, science & technology, social issues, sustainability

Emma Frances Bloomfield In The News

Storytelling Strategies Make Communication About Science More Compelling

Discover Magazine

As a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a new mom, however, I’ve been confronting new-to-me emotions and concerns while weighing decisions about my son’s health.

The Power of Storytelling in Science Communication

Devdiscourse

Emma Frances Bloomfield, Associate Professor of Communication Studies at the University of Nevada, Las Vegas, explores the effective use of storytelling in science communication. Bloomfield supports vaccination and trusts medical experts, but as a new mom, she has faced a wave of online misinformation about potential vaccine risks. She notes that anti-vaccine advocates often deploy personal stories that make their case compelling.

Storytelling strategies make communication about science more compelling

Mystery deepens: Monolith outside Vegas may have been in desert for years

A shimmering monolith seemed to appear in the Nevada desert this week, captivating the imaginations of hundreds of thousands and spurring news reports in the U.S. and abroad. But the object may have been there for years.